Business Overview

Public speaking instruction may be one-on-one or in small groups or in larger classrooms. The clients may be preparing to speak for special events, upcoming presentations, or simply become better communicators at their job.

Who is this business right for?

This job is great for those who are good at public speaking. Former teachers do well in this job due to their experience writing and conducting lectures. Writers are also good at this job because part of good speech instruction is knowing which words will have certain effects on certain audiences.

What happens during a typical day at a public speaking instruction business?

Your daily activities include preparing and delivering instruction to clients about how to improve their public speaking. You may also spend time communicating with existing clients and potential clients that have contacted you. You may spend time driving to where clients are and spend downtime both researching public speaking strategies and advertising your business.

What is the target market?

Some of your best clients will be those in their late 20's or early 30's. This audience is likeliest to have increased speaking responsibilities as part of recent promotions or new jobs but also be worried since they have not done much public speaking since college. This makes them see the value of your classes.

How does a public speaking instruction business make money?

A public speaking instruction business makes money by charging clients for workshops and ongoing lessons in public speaking.

What is the growth potential for a public speaking instruction business?

The growth potential of this job is modest. The need for public speaking instruction grows as the businesses requiring these skills grow, and jobs such as “sales representative” (which requires ample speaking) are expected to grow by seven percent between 2014 and 2024.