Business Overview

Also called a pumpkin patch, a pumpkin farm is a place to harvest pumpkins. Pumpkins are priced by weight, and a lot of pumpkin farms sell other seasonal products like corn, apples, and Halloween decorations. Other pumpkin patches offer entertainment, like corn mazes and hayrides.

Who is this business right for?

The pumpkin farm business is great for farmers, Halloween-lovers, and those with a “green thumb.” If you like planting and selling crops, a pumpkin patch is a great business to own. Owners should be people-oriented, and they should love bargaining. A good pumpkin patch owner will also have a love for Jack-O-Lanterns and everything else Halloween-oriented.

Growing pumpkins isn’t too hard, and it’s a rewarding career. Even if you don’t have much experience growing or maintaining pumpkins, you can learn quickly.

What happens during a typical day at a pumpkin farm?

Pumpkin farm owners have several responsibilities. First, they need to plant pumpkin seeds. Pumpkin patch owners need to determine sunny, fertile areas. They also need to take care of drainage and watering. Soil needs to be tended to, and weeds need to be removed. 

The patch needs to be fertilized, and disease needs to be warded off. Beetles, aphids, and bugs need to be protected against. Year-round, a pumpkin patch owner focuses on keeping their grounds safe. During autumn, they focus on selling pumpkins to people. Pumpkin farm owners must also pay hired hands, market their products, and reach out to the community.

What is the target market?

A pumpkin farm’s best customers are seasonal. As a pumpkin farm owner, you’ll need to focus on Halloween pumpkin shoppers. Other valuable customers include locals who make food with pumpkins. All in all, most pumpkin farm customers are the same. That said, customers should be careful around a farm’s pumpkins. While pumpkins are pretty durable, customers can accidentally ruin them. Children and animals require extra attention.

How does a pumpkin farm make money?

Pumpkin farms make money by selling pumpkins. Normally, pumpkins are sold by size or weight. Some pumpkin farms may offer hayrides or corn mazes for entertainment. Others may sell pumpkin carving stencils and tools. Get creative! Most pumpkin patches are similar, so those offering unique products can become local favorites.

A few pumpkin farms may want to sell other grown goods. Corn, squash, and other vegetables are great to sell. They can be grown easily, and  can even be grown in the same plot as the pumpkins.

What is the growth potential for a pumpkin farm?

Most pumpkin farms are small. Some, in fact, are only seasonal. If your pumpkin farm has a long-standing history, however, it can get assistance from supporting groups. A lot of resources are available, and a successful pumpkin patch can easily become a local attraction.

To become a preferred pumpkin farm, however, you’ll need to connect with your area’s farm association. Farmer’s market associations, market cooperatives, and food associations are your friend, as they can help your business succeed and expand. A very successful pumpkin farm can even sell pumpkins to local grocers. While rare, some pumpkin patches may expand to providing pumpkins to large-scale produce providers.

Getting Started

What are some skills and experiences that will help you build a successful pumpkin farm?

To run a successful pumpkin farm, you’ll need to make sure your crops are properly maintained. Learn to grow, maintain, and harvest pumpkins before starting a farm business. An important part of crop maintenance is keeping away the various bugs and pests that can ruin your pumpkins, so you will need to know how to successfully keep them away from your crops . A pumpkin farm owner will need to understand seasonal growing cycles, harvesting techniques, and mildew prevention.

On the production, marketing, and management end of things, a pumpkin farm owner needs to understand the ins and outs of local marketing. A lot of a pumpkin farm’s business comes from local buyers, so having a good handle on the local economy can help, too. Pumpkin farm owners should be able to manage a few workers, talk with customers, and make a welcoming environment.

What are the costs involved in opening a pumpkin farm?

You’ll need to pay about $300 per acre, for harvesting costs. As for starting capital, expect to pay as much as $3,000 per acre for maintenance, harvesting, and growth. If you’re starting a small patch, however, the costs will be much lower.

What are the steps to start a pumpkin farm?

Once you're ready to start your pumpkin farm, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your pumpkin farm is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your pumpkin farm keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

What are some insider tips for jump starting a pumpkin farm?

Integrate with local schools and institutes. You should enter the market from a fun perspective. For this reason, you should connect with younger audiences. Keep track of your number of customers, and scale up based upon profit alone. Also, learn to gauge your farm’s average pumpkin yield, annually. You should compare this yield to your area’s other providers. By tracking these metrics, you’ll be able to price your pumpkins better. Record all sales, and use any data to plan for future years.

Growing Your Business

How to promote & market a pumpkin farm

Promotion and marketing should happen at the local level. First, figure out your market. Then, cater to shoppers who may want to avoid Big Box stores, or even grocery chains. These providers offer cheap pumpkin prices, and they’re your biggest competition.

Reach out to schools, carnivals, and small businesses. Ideally, you should be well-known around Halloween time. If you offer hayride services, games, and other amenities, market your business on Facebook for special events. It’s a good idea to promote your patch through carnivals and other events, too, keeping your customers informed through multiple providers.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

Customers will be attracted by good prices and quality pumpkins. Because pumpkins don’t have much diversity, offering competitive prices is your best bet. Differentiate your pumpkin patch by being incredibly available, offering pumpkins year-round or by offering unique products.

How and when to build a team

You should build your team as soon as possible. Your pumpkin patch should have between two and three extra hands from the get-go. Fortunately, it doesn’t take much to run a pumpkin farm—labor-wise. If you have a larger farm, however, you’ll need a team of three to five before completing an entire growth season.

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a pumpkin farm business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For information about local licenses and permits:

Certificate of Occupancy

A pumpkin farm business is generally run out of a plot of land. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a pumpkin farm business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your pumpkin farm business will be in compliance and able to obtain a CO.

Health Regulations

If you plan to sell food at your pumpkin farm business, you will need licensing from a local health department. All establishments serving food are required to pass a health inspection. Tips for faring well on a health inspection can be found here.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

Customers can be charged about $5 for a soccer-ball-sized pumpkin. You can sell small, hand-sized pumpkins for as little as $1. Charge customers about $10 per person for hayrides, and use competitive prices when selling other products.

What are the ongoing expenses for a pumpkin farm?

You’ll need to spend about $10 for a bag of pumpkin seeds. Aside from this, your ongoing expenses aren’t too critical. Your land’s rent is determined by its size. Expect to pay about $200 per month for equipment servicing, water, and other materials.

How much profit can a pumpkin farm make?

The average, small pumpkin farm can make about $30,000 per year. Profit varies greatly, however, as all farms are different sizes. Farm tourism is a multi-million-dollar industry in the United States, so location matters a lot.

How can you make your business more profitable?

Differentiate your patch as soon as possible. Around Halloween, a ton of pumpkin patches will pop up. Offer hayrides or other services, and offer competitive prices. Your location, too, should be thought out. Sell to families, and make your farm visible to schools.

Next Steps

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