Business Overview

Also called a pumpkin patch, a pumpkin farm is a place to harvest pumpkins. Pumpkins are priced by weight, and a lot of pumpkin farms sell other seasonal products like corn, apples, and Halloween decorations. Other pumpkin patches offer entertainment, like corn mazes and hayrides.

Who is this business right for?

The pumpkin farm business is great for farmers, Halloween-lovers, and those with a “green thumb.” If you like planting and selling crops, a pumpkin patch is a great business to own. Owners should be people-oriented, and they should love bargaining. A good pumpkin patch owner will also have a love for Jack-O-Lanterns and everything else Halloween-oriented.

Growing pumpkins isn’t too hard, and it’s a rewarding career. Even if you don’t have much experience growing or maintaining pumpkins, you can learn quickly.

What happens during a typical day at a pumpkin farm?

Pumpkin farm owners have several responsibilities. First, they need to plant pumpkin seeds. Pumpkin patch owners need to determine sunny, fertile areas. They also need to take care of drainage and watering. Soil needs to be tended to, and weeds need to be removed. 

The patch needs to be fertilized, and disease needs to be warded off. Beetles, aphids, and bugs need to be protected against. Year-round, a pumpkin patch owner focuses on keeping their grounds safe. During autumn, they focus on selling pumpkins to people. Pumpkin farm owners must also pay hired hands, market their products, and reach out to the community.

What is the target market?

A pumpkin farm’s best customers are seasonal. As a pumpkin farm owner, you’ll need to focus on Halloween pumpkin shoppers. Other valuable customers include locals who make food with pumpkins. All in all, most pumpkin farm customers are the same. That said, customers should be careful around a farm’s pumpkins. While pumpkins are pretty durable, customers can accidentally ruin them. Children and animals require extra attention.

How does a pumpkin farm make money?

Pumpkin farms make money by selling pumpkins. Normally, pumpkins are sold by size or weight. Some pumpkin farms may offer hayrides or corn mazes for entertainment. Others may sell pumpkin carving stencils and tools. Get creative! Most pumpkin patches are similar, so those offering unique products can become local favorites.

A few pumpkin farms may want to sell other grown goods. Corn, squash, and other vegetables are great to sell. They can be grown easily, and  can even be grown in the same plot as the pumpkins.

What is the growth potential for a pumpkin farm?

Most pumpkin farms are small. Some, in fact, are only seasonal. If your pumpkin farm has a long-standing history, however, it can get assistance from supporting groups. A lot of resources are available, and a successful pumpkin patch can easily become a local attraction.

To become a preferred pumpkin farm, however, you’ll need to connect with your area’s farm association. Farmer’s market associations, market cooperatives, and food associations are your friend, as they can help your business succeed and expand. A very successful pumpkin farm can even sell pumpkins to local grocers. While rare, some pumpkin patches may expand to providing pumpkins to large-scale produce providers.