Business Overview


Everyone wants to be healthier, but going to the traditional gym is not for everyone. Pure Barre is a fitness program which takes the best techniques from ballet, Pilates, and yoga to create a fast, low-stress class in a friendly and inclusive environment.

Who is this business right for?

Pure Barre is the perfect business opportunity for anyone who is looking to get into a fitness-based franchise which stands out from hundreds of other gyms. Fitness enthusiasts, as well as those who want to promote healthy and positive lifestyles, will fit in well with the company's philosophy as long as they have a business background and enough money to fund the opportunity.

What happens during a typical day at a pure barre franchise?

The beauty of owning a Pure Barre franchise is it allows owners to combine their fitness-loving lifestyle with a unique way to earn a living. Some ambitious owners choose to become certified Pure Barre teachers and spend part of their time teaching and doing administrative work, but many owners leave the teaching to their employees. There is no requirement that owners teach classes. Most Pure Barre franchisees find there is more than enough which needs their attention including marketing, managing the staff, and dealing with customers.

What is the target market?

The target market is financially stable women who are interested in living a healthy lifestyle which incorporates working our three to four times per week.

How does a pure barre franchise make money?

Pure Barre franchises owners have multiple income streams. Clients can pre-order a set number of classes or join for a set membership price which allows them to attend unlimited classes. Franchisees also earn money through the sale of Pure Barre brand exercise clothing, accessories and other equipment.

What is the growth potential for a pure barre franchise?

There is a great amount of growth in the boutique fitness craze. These smaller, specialized gyms are really taking a bite out of the market share of the larger, impersonal mega-gyms. In a 2015 study, these boutique gyms already made up 21 percent of the health club market in the US. Since the study was released, hundreds of more gyms have opened across the US and their popularity continues to grow.

Getting Started


What are some skills and experiences that will help you build a successful pure barre franchise?

One of the best things about buying into a franchise is the company wants every single owner to succeed. This is true especially true with Pure Barre, and is the reason the company is careful in choosing only to do business with people who have a background in running a business. Knowing how to manage a business and how to deal with people is important in this business. Owners have to motivate not only their staff, but also their clients every day.

What are the costs involved in opening a pure barre franchise?

The cost to open a Pure Barre franchise starts at $168,000, but that does not include the cost of the location. Some franchisees can spend double this amount depending on the location of their franchise, the size of the gym, and the other factors. This is how Pure Barre breaks down the initial cost of opening a franchise:

  • Franchise Fee: $46,500
  • Training Expenses: $6,000 - $10,000
  • Fitting Out the Location: $95,100 – $195,700
  • Supplies and Equipment: $5,000 - $13,500
  • Insurance: $1000 - $3000
  • Other Fees and Operation Expenses: $12,000 - $25,000
  • Grand Opening: $2,500 - $5,000

What are the steps to start a pure barre franchise?

Once you're ready to start your pure barre franchise, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your pure barre franchise is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your pure barre franchise keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

What are some insider tips for jump starting a pure barre franchise?

The parent company can help new franchisees get off on the right foot by providing a proven business plan. Owners can benefit from learning as much as they can about the system in order to be able to answer any customer questions and make sure instructors are doing a good job in class.

Growing Your Business


How to promote & market a pure barre franchise

Marketing is usually handled by corporate, which will help set up franchisee's website and provide additional marketing materials and advice.

Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.

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How to keep customers coming back

Providing a welcoming gym with good instructors, a convenient schedule, and value for the cost is essential for retaining customers.

How and when to build a team

A fully certified and enthusiastic team is critical to the successful running of a Pure Barre franchise from the beginning. The corporate headquarters can help franchisees hire qualified people.

Legal Considerations


State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Pure Barre business, if you’re opening your own studio. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For information about local licenses and permits:

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a Pure Barre business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your Pure Barre business will be in compliance and able to obtain a CO.

Liability Waivers

To avoid liability and potential lawsuits, Pure Barre business should have their clients sign waivers.

An example of an appropriate waiver can be found here.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential


How much can you charge customers?

Prices for Pure Barre fitness varies based on the location, the type of membership and the number of classes members attend. In LA, the costs range from $25 per class, if the class is purchased individually, to $15 per class if the member buys 30 classes at a time. At the same location, an unlimited monthly pass costs $225.

The price for apparel and accessories are moderately priced from a few dollars for socks to around a hundred for Pure Barre training equipment.

What are the ongoing expenses for a pure barre franchise?

Each franchisee is responsible for paying a royalty fee of seven percent and an advertising fee of one percent of all gross sales. Besides these fees, there are the normal business expenses of rent, labor, utilities, and insurance.

How much profit can a pure barre franchise make?

According to one analysis, with an average of 24 people per class, a Pure Barre franchise can earn over $3.600 a week in profit. That is over $177,000 per year. With an average of 15 people per class, the per week profit is just under $1,500 per week, or just shy of $70,00 a year.

How can you make your business more profitable?

Pure Barre franchisees can promote the sale of apparel and accessories, in addition to opening more classes which are geared to specific demographics like brides or new mothers.

Next Steps

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