Business Overview

Everyone wants to be healthier, but going to the traditional gym is not for everyone. Pure Barre is a fitness program which takes the best techniques from ballet, Pilates, and yoga to create a fast, low-stress class in a friendly and inclusive environment.

Who is this business right for?

Pure Barre is the perfect business opportunity for anyone who is looking to get into a fitness-based franchise which stands out from hundreds of other gyms. Fitness enthusiasts, as well as those who want to promote healthy and positive lifestyles, will fit in well with the company's philosophy as long as they have a business background and enough money to fund the opportunity.

What happens during a typical day at a pure barre franchise?

The beauty of owning a Pure Barre franchise is it allows owners to combine their fitness-loving lifestyle with a unique way to earn a living. Some ambitious owners choose to become certified Pure Barre teachers and spend part of their time teaching and doing administrative work, but many owners leave the teaching to their employees. There is no requirement that owners teach classes. Most Pure Barre franchisees find there is more than enough which needs their attention including marketing, managing the staff, and dealing with customers.

What is the target market?

The target market is financially stable women who are interested in living a healthy lifestyle which incorporates working our three to four times per week.

How does a pure barre franchise make money?

Pure Barre franchises owners have multiple income streams. Clients can pre-order a set number of classes or join for a set membership price which allows them to attend unlimited classes. Franchisees also earn money through the sale of Pure Barre brand exercise clothing, accessories and other equipment.

What is the growth potential for a pure barre franchise?

There is a great amount of growth in the boutique fitness craze. These smaller, specialized gyms are really taking a bite out of the market share of the larger, impersonal mega-gyms. In a 2015 study, these boutique gyms already made up 21 percent of the health club market in the US. Since the study was released, hundreds of more gyms have opened across the US and their popularity continues to grow.