Business Overview

A standard quilt shop caters to the needs of crafters who enjoy the art of quilting. They stock a variety of quilting supplies and often offer additional related services. While quilting shops started out as small, local businesses, many now host online stores, expanding their client reach to all over the country.

Who is this business right for?

Since this is a highly unique business, those entering this industry should be passionate and knowledgeable about their craft. The entrepreneur who enjoys educating others, but is not opposed to working on projects alone, is the ideal candidate.

What happens during a typical day at a quilt shop?

Since this is a retail business, your days will be spent stocking shelves, maintaining the shop and its inventory, and interacting with customers. Many will be skilled quilters, but a large portion will have little to no experience. They will require your guidance on everything from supply purchasing to technique, so be prepared to spend a great deal of time with your customers.

Things evolve in this industry at a rapid pace, so dedicate time to researching the latest trends, implementing new innovations that you feel would be a good fit with your client base. Networking within the community and marketing your business should also be routine. Additionally, there are a number of administrative duties that must be tended to on a regular basis.

What is the target market?

Quilting is no longer exclusively for white-haired ladies. Some are drawn to traditional supplies and fabric patterns, while others enjoy more innovative projects. When determining your target market, research what needs are not being met in the area. Regardless of who you decide to cater to, your shop should include supplies for quilters of every skill level. As you get to know the buying preferences of the customers that frequent your shop, you can change out your inventory to target their needs.

How does a quilt shop make money?

Your quilt shop will generate revenue from the sale of each item in stock. To accommodate clients’ needs, many shops offer additional quilt-related services.

What is the growth potential for a quilt shop?

The quilting industry generates annual sales totaling over $3 billion, with over 27 million Americans regularly involved in the craft. Recent studies indicate the standard quilter spends over forty hours per month on this activity, suggesting a great demand for quilt shops, both local and online.