Business Overview

From small, local restaurants to five-star establishments, restaurants are in constant need of supplies. Restaurant supply stores cater to the needs of restaurant owners, offering affordable options for food, drinks, and equipment.

Who is this business right for?

Are you passionate and knowledgeable about the food industry, but lack the desire to own your own restaurant? Do you get enjoyment from trying out the latest kitchen “gadget,” often feeling inspired to pass that enthusiasm on to others within the industry? If so, opening a restaurant supply store could be the change you have been seeking in your life.

What happens during a typical day at a restaurant supply business?

A restaurant supply store team handles a number of activities from day to day. Inventory must be closely watched to ensure your customers have the supplies they need, when they need them. Since the restaurant industry fluctuates seasonally, inventory should be closely monitored to meet these oscillating demands. To ensure your customers gain access to quality products regularly, the shelves must be stocked and inventory should be rotated on a daily basis. Additionally, relationships with distributors must be fostered, ensuring your clients have access to the very best product, at the very best price.

Since customer service is of the utmost importance, you and your staff should be on the floor, ringing up customer orders and meeting any direct questions and/or concerns. As part of your customer service strategy, your team should also consistently remain abreast of the latest food, libation, and equipment trends, passing this knowledge on to customers whenever relevant. Developing and maintaining a quality marketing strategy is also critical to your business’ success, as this ensures you consistently reach both current and prospective customers.

What is the target market?

Your target market is limited to those within the culinary community. This includes: restaurant owners/managers, culinary schools, cafeterias (both medical and schools), bars, caterers, bakeries, and coffee shops. Since food is perishable, many of your clients will visit you several days per week, if not every day.

How does a restaurant supply business make money?

This type of business generates money through the sale of each item. Some supply companies choose to focus solely on kitchen equipment, while others focus on the sale of food and drink. The largest suppliers offer a combination of both.

What is the growth potential for a restaurant supply business?

While it is challenging to find long-term success in the restaurant industry, there will always be a great number of customers to cater to in the restaurant supply business. Provided you deliver consistent, quality products, there is the potential for significant growth, with many opening franchises across the country. The key to getting started and expanding quickly is to identify areas that have a direct need and furnishing those needs affordably.