Business Overview

A reviews website provides a platform where various users can offer their thoughts and reviews on specific products and services. This provides a helpful service to your local community in helping residents determine where to spend their hard-earned money.

Who is this business right for?

This business is good for those who are web-savvy, as creating an attractive and usable interface is a large part of the learning curve. It is also good for avid consumers, particularly of any kind of niche market that the product caters to. Finally, it's good for those who have used similar services (such as Yelp) extensively, as this lets you determine how you will both structure and differentiate your own site.

What happens during a typical day at a reviews website?

The nature of this business means that you are primarily working from home. Any given day, you may be editing or posting user reviews, negotiating with advertisers, tweaking your website, and developing new marketing to raise brand awareness.

What is the target market?

While using online reviews is popular for many demographics, your primary market is millennials.

How does a reviews website make money?

Primarily, a reviews website makes money from advertisers who pay a particular portion based on the number of unique views that particular pages receive. There is also the ability to make money via affiliate links, but depending on your particular market, it may be worth it to avoid doing so as it can make your business look impartial.

What is the growth potential for a reviews website?

The growth potential for this business is steady, and may be even stronger if you choose a particular niche that is underserved. The number of review websites has steadily grown over the past ten years, and this directly correlates to consumer trust: one study by BrightLocal found that up to 88% of consumers trust online reviews as much as they do personal recommendations, creating a great potential market for your new venture.