Business Overview

Many roof cleaning businesses serve a variety of clients. Serving large companies, small communities and individual homes, roof cleaning businesses conduct in-depth roof cleans to remove dirt, impurities, leaves, branches, stains and other materials. Roof cleaning businesses also clean drains, exterior walls and chimney exteriors. In some cases, a roof cleaning business may inform the building’s owner of damages, shingle weaknesses and weakened exteriors.

Who is this business right for?

The roof cleaning business is great for any previous roofing contractor, cleaner or household maintenance worker. It has a high profit potential, and it’s great for eco-lovers, explorative types, and hard workers alike. Workers can be their own boss, control their own schedule, eliminate costly trial-and-error methods, and experience a rapid startup.

What happens during a typical day at a roof cleaning business?

A roof cleaning business removes rooftop impurities. Normally, this includes using a pressure cleaner to remove algae. Roof cleaners can also use light bleach solutions to delicately lift difficult stains. Because typical roof cleanings last about three years, a roof cleaning business may not return to the same area for quite some time. Roof cleaning businesses also seal roofs with algae inhibitors, preventative solutions and shingle protectant. Often, this extends to using zinc strips to inhibit mold growth.

From an administrative end, a roof cleaning business administrator must constantly upgrade their services to ensure higher profits. They additionally need to conduct financial analysis, study markets, pay workers, restock cleaning materials and strike deals with clients.

What is the target market?

The best clients are residential homeowners. A lot of homeowners contact roof cleaners who cleaned the roofs of their neighbors. If one household gets a roof cleaning, you can expect nearby homes to purchase services too. There’s a high degree of “competing with the Jones’,” so to speak, giving roof cleaning busines,ses quite a lot of service in a single area. Often, this snowball effect can be prioritized during services. Aside from residential homeowners, apartment complexes are lucrative clients. Because multiple buildings need to be cleaned, they’re often great profit sources. These locations are also great networking opportunities, giving a roof cleaning business plenty of future clients to work with.

How does a roof cleaning business make money?

A roof cleaning business makes money by cleaning roofs. Cleaning, itself, can be an in-depth process. Normally, a location needs to be bleached, stripped of algae, and cleared of tree debris. In some cases, money can be gained by removing moss and lichen. The better a roof cleaning business can reduce algae-stained surfaces, the better.

What is the growth potential for a roof cleaning business?

A roof cleaning business can grow quite a bit. That said, local cleaning businesses will likely have to compete against other providers. A cleaning business’s growth potential can be attributed to its credibility, benefits, qualified leads and special deals. Additionally, you’ll need to have a solid insurance plan. Communities don’t hire companies who aren’t properly insured, and they’ll avoid any company without a solid track record.

Getting Started

What are some skills and experiences that will help you build a successful roof cleaning business?

Understanding home price evaluations helps. A clean roof can greatly raise a home’s price. By understanding this, a roof cleaning business can target homes and offer services based upon home evaluations. Other skills include basic roof cleaning, which includes the removal of limestone, moss and algae. Roof maintenance is another solid skill to have. The average roof costs about $15,000 to replace, which should be a price comparison point for most homeowners considering an in-depth clean.

Business ethics are also important. A lot of roof cleaners don’t have good reputations. For this reason, having a solid service plan helps. A deep understanding of cleaning equipment helps as well. You’ll need to understand how to use a pressure washer, detergent, and bleach. It is very important to practice safe cleaning approaches.

What are the costs involved in opening a roof cleaning business?

Fortunately, startup costs are low. A pressure cleaner can be purchased for as little as $2,000. Meanwhile, cleaning supplies can cost as little as $300 per month. While these costs are small, you’ll still need liability insurance. Having $1 to $2 million in liability insurance, after your company grows, is reasonable. This insurance is incredibly important, and it’ll defend your business in the event of an accident.

What are the steps to start a roof cleaning business?

Once you're ready to start your roof cleaning business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your roof cleaning business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your roof cleaning business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

What are some insider tips for jump starting a roof cleaning business?

Start out with few tools. Really, all you need is a pressure washer, detergent, and bleach. Keep the upfront costs low, and understand the various pitfalls roof cleaning businesses experience. Don’t hose a roof with too much pressure—as roofs are fragile and flimsy. Use a pressure washer with under 1,500 psi.

Growing Your Business

How to promote & market a roof cleaning business

A lot of roof cleaning businesses promote themselves within neighborhoods. Again, a lot of residential areas purchase roof cleaning services in waves. You should thus market your business in neighborhoods with signs, promote at local hardware stores and use word-of-mouth marketing.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

Customers will primarily be attracted via home improvement stores and a neighbor’s word of mouth. Because roof cleaning services aren’t needed often, retention will happen naturally. As long as you offer high-quality services, your customers will return—even if it’s years down the road.

How and when to build a team

While you can run a roof cleaning business single handedly at first, you’ll need to take on an extra two to three workers within the first three years. Extra employees are necessary to handle large projects, and they can ensure a properly scaled business.

Legal Considerations

State & Local Business Licensing Requirements

In most states, it is necessary to obtain a roof cleaning license. Certain state permits and licenses may be needed to operate a roof cleaning business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

For more information about local licenses and permits:

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

Service Agreement

Roof cleaning businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your roof cleaning business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Labor safety requirements

It is important to comply with all Occupational Safety and Health Administration requirements.

Relevant regulations include:

  • Appropriate hazard identification
  • Injury reports
  • Proper safety precautions when operating potentially dangerous equipment

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

On average, roof cleaning businesses charge about $1,500 for a single cleaning. Larger roofs, however, can be charged up to $2,800. Smaller services, like in-depth gutter cleans, can carry extra charges.

What are the ongoing expenses for a roof cleaning business?

You’ll need to maintain your high-pressure power washer. Similarly, you’ll need to keep all cleaning products fully stocked. Gas will be needed, as well as a small shop for operations. Typically, a small shop’s rent sits at around $3,200 per month—not accounting for utility costs. Any additional workers will be paid between $10 and $20, depending on their experience.

How much profit can a roof cleaning business make?

A well-off roofing business can make as much as $120,000 by its third year. The actual owner can make about $44,000 after his or her first successful year. Because roof cleaning businesses don’t require complicated billing, merchant accounts, or collections, hashing out expenses and profits is relatively easy.

How can you make your business more profitable?

Offer discounts and special services. Because homeowners don’t rely on roof cleaning services often, they’ll gravitate to any company which generates services based upon great deals. To earn bigger profits than your rivals, consider building a custom pressure cleaning rig. These rigs cost less, and they can clean roofs in less time while using half the chemicals of a conventional rig.

Next Steps

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