Business Overview

Scrapbooking is a popular way to memorialize life events, but many people don’t have time to create scrapbooks. Those who would like a scrapbook but are too busy to assemble it themselves may hire a professional scrapbooking business to make one for them. Scrapbooking businesses use customers’ photos and other memorabilia to create scrapbooks for them.

Reports show that 29 percent of U.S. households have at least attempted scrapbooking, and the industry has brought in more than $4 billion in a single year. For the business owner who can transform customers’ visions into physical scrapbooks, there is plenty of opportunity.

Who is this business right for?

Anyone who enjoys scrapbooking personally might like it doing it on a professional level. Scrapbooking for others isn’t the same as doing it for yourself, but many people enjoy getting paid for applying their creative skills.

What happens during a typical day at a scrapbooking business?

Scrapbooking business owners spend much of their time talking with customers and assembling scrapbook pages. Assembling pages involves sorting photos and other media, arranging chosen the materials and then affixing them to the appropriate page. Sometimes there are also messages to write.

When not directly working on scrapbooks, business owners might be ordering more supplies, shipping completed scrapbooks or marketing their business.

What is the target market?

The target market for a scrapbooking business is people who would like a way to remember precious moments but aren’t able to create a scrapbook themselves. Many customers are women, but men may also place orders. Most are middle- or upper-class, as having someone else make a scrapbook is a luxury that requires discretionary income.

How does a scrapbooking business make money?

A scrapbook business makes money by selling completed scrapbooks. Some business owners also sell individual pages.

What is the growth potential for a scrapbooking business?

Scrapbooking is time-intensive, and it requires an individual’s creative vision. For these reasons, most scrapbooking businesses remain small.