Business Overview

A screen printing business specializes in printing images on t-shirts or other items of clothing. There is flexibility to operate such a business completely online or via a traditional store. The store may also offer pre-set options for images and phrases as well as allowing customers to submit their own designs. The ability of such a store to create t-shirts for schools and businesses also provides a great way to build community spirit.

Who is this business right for?

This business is great for artists, giving them a venue to create their own designs and sell them via t-shirts. It is also great for those with strong community ties, as it lets them build long-lasting relationships providing t-shirts for various high school clubs, small businesses, local churches, and other organizations. Finally, it's a good business for savvy social media users as they can leverage these skills to reach diverse audiences of customers online.

What happens during a typical day at a screenprinting business?

The daily activities of a screen printing business are pretty straightforward: much of your time is spent communicating with existing customers, advertising to prospective customers, and finalizing designs for shirts. Beyond this, your time is spent buying and receiving raw materials, printing designs on shirts, and delivering them to your customers.

What is the target market?

While people of all demographics buy screen printed t-shirts, your target market is typically males between the ages of 15 and 25. Such a demographic is more social and enjoys using custom t-shirts to express aspects of their interests and identity to new people that they meet.

How does a screenprinting business make money?

A screen printing business makes money by selling individuals t-shirts and other items of clothing with preset or customized designs on them.

What is the growth potential for a screenprinting business?

The growth potential for such a business is modest, with the industry growing nearly two percent between 2011 and 2016. It is worth noting that the increasing popularity of buying custom products online through sites such as Etsy gives you more venues to find customers.