Business Overview

Unlike some other forms of martial arts, the purpose of self-defense training is to help people ward off an attack. Because of this, you may end up working with police officers, martial arts instructors, and assorted trainers and managers.

Who is this business right for?

This business is great for people who are already healthy and active; looking “fit” is one of the best ways to advertise yourself. A prior background with martial arts and/or self-defense training can be a major help, as is any prior background in fields such as law enforcement and security.

What happens during a typical day at a self defense training business?

The bulk of any given day may be occupied by preparing and conducting lessons for your students. You may also spend time prospective for future clients, communicating with existing clients, reading current self-defense literature and advertising your business.

What is the target market?

Some of your best clients will be young adults. Many of them may be living away from the support structure of their parents for the first time and are interested in actively managing their own safety. Such learners are typically receptive to your instruction and may stay students for many years.

How does a self defense training business make money?

A self-defense trainer makes money by charging students for lessons. You may ultimately charge different amounts based on the age of the student, whether the lessons are private or as part of a group, and whether it is part of ongoing training or a one-time session.

What is the growth potential for a self defense training business?

While the most recent data for self-defense trainers is not available, the job growth of this field is modest, with the adjacent fields of fitness instructor projected to grow by 13% and kickboxing instructor projected to grow by 8% between 2014 and 2024.