Business Overview

Sensory deprivation tanks give people a sense of pure weightlessness in temperature-controlled water. It is typically used to help people meditate by depriving them of all external stimuli or to relieve health ailments such as muscle aches or even asthma.

Who is this business right for?

This business is good for someone who is already familiar with spa services, and who understands the direct benefits of these tanks.

What happens during a typical day at a sensory deprivation tank business?

Owners may be faced with the following everyday tasks:

  • Client intake and scheduling
  • Tank maintenance
  • Marketing/website upkeep
  • Supply ordering
  • Administrative duties
  • Employee hiring/managing

What is the target market?

Historically, these tanks were meant for clients who have a good deal of expendable income. Those who pay hundreds of dollars for regular spa services will think little of paying for a new experience that can help them relax and unwind. However, you can also promote your service as less of a luxury and more of a necessity to those with specific health problems.

How does a sensory deprivation tank business make money?

Owners can charge clients based on the amount of time they’re in the tank, or they may charge a monthly fee for a certain amount of sessions or even unlimited use. Spa services can also be sold as a package if you offer other services that will complement a floatation tank session.

What is the growth potential for a sensory deprivation tank business?

This question largely depends on the area you choose to open in. While this is market is largely untapped in most cities and towns, it is only popular in certain social circles. However, this experience can become very addictive or even be deemed a necessity for certain people. The right business owner can change people's minds and open them up to the benefits of an isolation tank.