Business Overview

A shoe line is a designer’s collection of footwear focused on a particular niche (e.g., atheletic, street, dress, etc). It usually refers to lines sold at luxury shoe stores, though not always. Entrepreneurs may concentrate their shoes for a variety of budgets, designing two or even three different lines to bring fashion to everyone.

Who is this business right for?

Ideally, the person who starts a shoe line will be able to match their ideas to the current public taste. They’ll also have an inherent love of shoes, as well as a sense of how to create footwear to fit a variety of types of feet/body types.

What happens during a typical day at a shoe line?

A shoe line owner’s day may consist of the following tasks:

  • Designing shoes
  • Marketing the line
  • Networking with distributors
  • Scouting manufacturers
  • Additional design education

What is the target market?

The target market for most designers are those who have plenty of disposable income. Those who shop for inexpensive shoes are likely to go to major retail stores. However, the demographic of those who want trendy shoes is vast, and everyone needs to wear shoes regardless of how much money they make. Designers may want to develop a secondary line using inexpensive materials that may be purchased at a store like Target or Wal-Mart.

How does a shoe line make money?

Shoe lines have a profit margin on each pair sold. The amount a customer pays needs to cover not just the cost of materials and marketing. They'll also pay a premium for the designer’s time and efforts. Each designer will set their own profit margin based on the cost of production and the demand of their designs.

What is the growth potential for a shoe line?

The US market alone spends just under $30 billion on footwear every year, so the growth potential is there. Experts say that this number is only more likely to increase as shoes are an important way for people to express their sense of style.