Business Overview

The skateboarding culture was first introduced in America in the mid-1940s. Today, the culture encompasses the values of artistic expression, mutual respect for fellow man, social networking, and respect for our Mother Earth. Despite its popularity across the globe, the skating community is always in need of positive role models, committed to pass on the values and traditions the skateboarding culture embodies.

Who is this business right for?

Successful skate shop owners are fully immersed in the skating community. They are passionate about sharing their wisdom and love of the sport, as well as offering skaters a place to interact with like-minded individuals.

What happens during a typical day at a skate shop?

As the owner of a skate shop, your daily activities will extend beyond the mundane tasks it takes to run a business.

Some of the most critical daily tasks required of a skate shop owner:

  • Maintain accurate inventory of products
  • Place product orders as needed
  • Maintain online store (if you choose to have one) and ship orders as they come in
  • Keep up-to-date on the latest trends within the skating community

What is the target market?

You’ll welcome the novice seeking advice and products to help get them started. The shop will also attract a customer base who, while not skaters, appreciate a specific shoe or clothing brand that you carry. Your bread and butter will be the individuals who have found a common bond with others in the community through skating. Each of these clients are critical to your business’ survival.

How does a skate shop make money?

Revenue is generated through each sale you make. Because your profits are tied directly to sales, you’ll want to maintain a full service operation, offering your customers more than just the standard skateboard. Remember, you’re supporting the culture and all that it represents.

What is the growth potential for a skate shop?

Most skate enthusiasts make a conscious choice to support the small, local skate shop over the big chains or online stores. With that in mind, you will likely want to keep your skate business small and personal. Your success will come from the types of products you sell and the access your customers have to other skate products in your immediate area.