Business Overview

Customers of skydiving businesses receive access to the complete experience, either in tandem with an experienced jumper or solo. The entertainment package includes the airplane ride, all equipment, landing site—also known as the dropzone or DZ—and the leadership/coaching of a jumpmaster. Other products or services might also be offered through the business, from parachute training before the jump to photography or video production of the jump.

Skydiving businesses are also sometimes known as dropzone businesses or simply DZs.

Who is this business right for?

Most people who would consider starting such a business are experienced jumpers, but that’s not mandatory. You should, at a minimum, feel comfortable convincing partners or investors and officials of the wisdom of your plans and your skydiving business’ value to the community.

More than anything, potential owners should have passion for the activity—because that’s how most of your repeat jumpers feel about skydiving.

What happens during a typical day at a skydiving business?

While your friends and family might think of ownership of a skydiving company as being exciting work, it’s really a serious business. Here’s how your typical day might be consumed.

  • Hiring pilots or communicating with the day’s pilot as to availability of a fueled and ready plane
  • Conceiving new discounts and package deals to spur sales, and promoting those deals via the company website and social media
  • Paying bills for airplane rental and fuel, airport landing fees, payroll, etc.
  • Supervising parachute packing and meeting with the day’s customers to provide support and reassurance (especially to first-time jumpers)
  • Serving as jumpmaster for the day’s jump if that responsibility won’t go to an employee

What is the target market?

Your customers are adventurers—or at least want to be seen that way. They can be of any age or gender, but younger (20-45) males are the most common demographic for this type of business.

How does a skydiving business make money?

The main source of revenue is the initial instruction and jump fee, which can start at $250-$350 range or more for tandem jumps with an experienced skydiver. Add-on products and services can generate additional revenue, from DVDs of the jump to commemorative t-shirts and advanced jump training for certification.

What is the growth potential for a skydiving business?

Word of mouth and repeat customers are key to your business’s success. Student jumpers will bring their friends if their first jumps are positive experiences. If you can keep more experienced jumpers loyal to your business, they’ll jump with you as often as their budgets allow.