Business Overview

As a soapmaker, you'll formulate soaps and perhaps other personal cleansing and beauty products according to your own recipes. You will market your offerings along sales channels that might include ecommerce, farmers markets, arts festivals, wholesale placement in spas and boutiques, and even door-to-door sales. You'll explore a range of options to see where you can find a loyal customer base.

Who is this business right for?

You should have an interest in crafting a handmade product, and a knack for discovering scent combinations that your customers will love. You must have strong sales and marketing instincts and a talent for finding and maintaining good customer relationships.

What happens during a typical day at a soap making business?

Your day will basically be split between production, sales and marketing, and logistics. Here’s what a typical business day might involve:

  • Making soap and associated products per your sales needs
  • Posting to your website and social media, photographing your latest products, meeting new customers, vendors and possible partners or associates, and investigating new ways of promoting your product line
  • Packaging and shipping orders, paying vendors, placing raw goods orders and investigating new vendor sources, managing employees (if you have any), paying bills, and otherwise running your small company.

What is the target market?

Most of the market for handmade soaps consists of women, but some handmade soap companies have also found success marketing male-oriented soap scents. You might seek customers who appreciate the quality and luxury of your product, or those who only buy organic or vegan products. Your customers will notice the difference in quality between your soaps and those available on a common store shelf.

How does a soap making business make money?

In most cases all of your income will be derived from the products you make or sell. Here's a web article that goes more into material costs and profit potential.

What is the growth potential for a soap making business?

It’s not unrealistic to be able able to make a bar of soap for a dollar in materials that you sell for five dollars. And you could fairly easily prepare 100 bars of soap a day for sale. Even more if you had more help and a very efficient operation. But will you have customers for all of that production? There’s almost no limit to the potential if you can creatively and effectively market your goods and find a receptive audience.