Business Overview

A social media marketer provides ideas and content for their clients. Some owners may specialize in a particular type of platform (e.g., Facebook only), but most work with all platforms to create a cohesive strategy for a business. Owners may work with one particular type of business (e.g., social media for real estate only) or with a variety of businesses or causes.

Who is this business right for?

People who love social media and marketing will thrive in this business. However, this love must extend beyond just checking Twitter and Facebook every 15 minutes. If you want to start your own social media marketing business, you should know how people interact with different platforms, where your target demographic is most likely to live, and what type of content will spark the most interest. You should also know how (and why) different platforms evolve over time.

What happens during a typical day at a social media marketing business?

This type of niche marketing demands a lot of content. Owners will spend a lot of time brainstorming, drafting, and creating campaigns that will drive a brand’s message home to their audience. The other part of social media involves learning more about the background and reputation of your clients.

What is the target market?

The target market is anyone who wants to advertise themselves or their cause. This could be commercial companies, non-profits, or even private parties. You may end up working for an up-and-coming socialite who becomes the next Kim Kardashian!

How does a social media marketing business make money?

Social media marketers charge for their services in a variety of different ways. They may charge per post, per campaign, per hour or per project. For those who are just getting started, they may even consider charging on a commission-only basis. Start-up and incidental costs in this profession are low, so marketers are typically charging their preferred rate based on the scope of the work.

What is the growth potential for a social media marketing business?

The forecast is excellent for social media marketing, especially considering its popularity is only proliferating. While individual platforms may rise and fall, the base audience of social media users is only skyrocketing worldwide. This mass adoption means huge opportunities for those who can find ways to connect with an ever-jaded population. People want less advertising and more substance, and they're looking toward social media to get it.