Business Overview

A solar panel business will conduct on-site surveys of potential installations, create a solar plan for the location, work with the owner on financing and install the units. Maintenance positions within the company provide support for the new owners repairing and maintaining panels to ensure greatest productivity and return on the investment. This business requires a structured staff with skills in construction, electrical, and basic understanding of science and solar energy.

Who is this business right for?

A motivated individual with excellent business skills, knowledge of electrical contract work, a background in construction, and an eager marketing plan can make a success out of this rapidly expanding industry.

What happens during a typical day at a solar panel business?

As owner, your day’s activities will vary depending on what jobs you have lined up. Typical duties might include:

  • Installing solar panels, back-up battery systems, and connections to main power grid
  • Contacting potential customers for initial survey
  • Working with customers to find grants, rebates, and special financing available to those entering the solar program
  • Calculating the amount of potential solar energy a particular location could generate with a variety of products
  • Scheduling installation crews and delivery of panels to site
  • Conducting a final survey and checklist of a completed installation
  • Maintaining proper accounting and payroll procedures
  • Hiring staff for a multitude of responsibilities
  • Developing potential commercial and municipal customers for large installations and projects
  • Providing maintenance and repair for existing solar panels, possibly including previous customers

What is the target market?

With ever evolving solar technologies, solar energy is now available to most homeowners with a clear roof line. Homeowner Associations sometimes collaborate for entire neighborhood solar installations. Businesses small and large are adding solar to their energy programs and may be ready to invest in sizable rooftop or field farms.

How does a solar panel business make money?

Whether you work with a franchise or wholesaler, your installation business makes money through the successful installation of solar units. Some leasing programs generate regular income by charging their customers a monthly bill, which includes the cost of the panel installation and any extra power the customers are using from the grid. Otherwise, the customer pays a retail rate upfront for their panels and appropriate labor costs for connecting their panels to their home and the power grid.

What is the growth potential for a solar panel business?

As more people, cities, and states turn to renewable energy sources, the solar panel industry is seeing a healthy growth of 15% annually, according to IBISWorld.com. With ongoing technological improvements and reducing costs of materials, solar power is becoming more affordable and appealing to both residential and commercial clients.