Business Overview

Parents of special needs children work tirelessly to ensure their children lead happy and fulfilling lives. They scour the world, often looking for education and support that just isn’t there. A Special Needs Coach offers life coaching services to children and young adults with developmental disabilities. They impact these children’s lives, focusing on each individual’s needs, whether it be academic, career, or relationship-building. Many also work with parents of special needs children in order to help them better understand their child’s disability and to work through the parenting challenges.

Who is this business right for?

Special Needs Coaching is a very challenging, yet rewarding career. This business pursuit is best suited for the individual who enjoys working with children, helping them gain confidence and happiness through positive motivation, as they work to reach their full potential.

Since many clients will be school-age with working parents, business owners’ calendars must be flexible. Evenings and weekends should be left open to accommodate the client’s busy schedule.

What happens during a typical day at a special needs coaching business?

Special Needs Coaches spend a majority of their time meeting with clients. Meetings are held a minimum of two to four times per month, based on the clients’ individual schedules. Pre-meeting planning is often required, and post-meeting notes should be recorded. Travel time included, an hour-long session could require more than two hours of the business owner’s time.

When not engaged with clients, Special Needs Coaches spend their time marketing their business and building on their own skills and knowledge.

What is the target market?

Because this is a specialized field, your target demographic is limited to individuals with special needs and their family members. This is often a tight-knit community, which will, ultimately, simplify your marketing efforts.

How does a special needs coaching business make money?

A Special Needs Coaching business generates revenue by charging clients for their services. Fees are generally billed by the hour and, depending upon the client, can sometimes be forwarded directly to the client’s insurance company.

What is the growth potential for a special needs coaching business?

One in nine children are now born with autism, ensuring an overwhelming demand for Special Needs Coaches. Given the personal nature of this field, however, the business owner is central to the organization’s brand. A reputation is build within this tightly-knit community, somewhat limiting the growth potential of a Special Needs Coaching business.