Business Overview

Many people follow sports, and a lot of fans enjoy connecting to their favorite teams and fans through memorabilia. Whether a card, game-used item, or other piece of ephemera, sports memorabilia provides a tangible connection to both the past and present. Sports memorabilia businesses deal in buying and selling sports collectibles.

The sports memorabilia industry has experienced tremendous growth over the past 30 years or so. There are more than 200 million collectors worldwide today, and a third of them have owned or currently own at least one piece of sports memorabilia. Selling this memorabilia has become a billion-dollar industry.

Who is this business right for?

Many sports memorabilia business owners are themselves collectors and sports fans. Most have stories of collecting cards or autographs as children and turned their passion into a business during adulthood.

In addition to loving sports, business owners should also enjoy talking with people. The more a business owner converses with their customer, the better they’ll be able to recommend something that the collector will love.

What happens during a typical day at a sport memorabilia business?

Business owners spend a lot of time searching for sports memorabilia to purchase and talking with customers about the items they carry. Business owners who sell online spend time creating listings and answering specific questions about their listings. Those who sell in person often spend time manning their storefront, talking both about their merchandise and last night’s game.

What is the target market?

The target market for a sports memorabilia business mostly consists of sports fans who have discretionary income. Sometimes, businesses will also sell to investors who are looking for alternative investments.

How does a sport memorabilia business make money?

A sports memorabilia business makes money by buying memorabilia and selling it at a higher price. Unlike an investor who hopes that items will appreciate in value over time, this type of business operates like a dealer and generates revenue by buying and selling.

What is the growth potential for a sport memorabilia business?

A sports memorabilia business may be a small business that’s run from home or a small storefront, or it can grow to be a major national company. Fanatics Authentic is a large website that sells items related to many sports. Many small businesses sell through their store and other platforms like Ebay, rather than maintain their own websites.