How to Start a Sports Photography Business

Have your family pics of your kids playing soccer always garnered oohs and aahs from your friends? Maybe it's time to turn that past time into a business by launching a sports photography business. Snap team photos, fun action shots, and cover local Little League excitement. Sell print packages to loving parents, local newspapers, and schools.

You may also be interested in additional side hustle ideas.

Learn how to start your own Sports Photography Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a sports photography business by following these 10 steps:

  1. Plan your Sports Photography Business
  2. Form your Sports Photography Business into a Legal Entity
  3. Register your Sports Photography Business for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Sports Photography Business
  6. Get the Necessary Permits & Licenses for your Sports Photography Business
  7. Get Sports Photography Business Insurance
  8. Define your Sports Photography Business Brand
  9. Create your Sports Photography Business Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your sports photography business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Sports Photography Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your sports photography business?

Business Name Generator

What are the costs involved in opening a sports photography business?

You will need a website. If used for basic advertising, it is only a few dollars a month. If you are using it as a portal to upload images for review and ordering by customers, that can run a few hundred dollars a month. Your photography equipment is your greatest investment. You should expect to have a high-quality DSL camera with a variety of lenses able to shoot portraits, action, and landscapes. $5,000 will get you decently equipped. You need reliable transportation able to carry all your lights and cameras, too.

What are the ongoing expenses for a sports photography business?

Your regular expenses will be maintaining your equipment, transportation, and computers. You will also need a small budget for promotion. It is truly your time and talent that is of greatest value.

Who is the target market?

Your services will be in demand by schools and community organizations. Parents and local leaders will have the most input into whether you are the right photographer for their children.

How does a sports photography business make money?

You are essentially selling a service, not a product. You should expect to charge a fee up front for the shoot and editing that will compensate you for your time. You will also receive a percentage of any pictures ordered for print or those burned to a DVD or drive.

How much can you charge customers?

You are not just charging for the time it takes to complete the shoot--usually two or three hours. You should also include in your fee the time it will take to review and edit images. Professionals will charge between $500 and $1000 for a team/individual shoot, with prices increasing depending on the difficulty of the shoot and the amount of time spent at the event. Printed photo packages range from $20 to $50.

How much profit can a sports photography business make?

The annual income for a full-time photographer is between $45,000 and $62,000. Small startup photography businesses average between $16 and $20 per hour once all the time and materials are taken into consideration.

How can you make your business more profitable?

Smart scheduling can be your best friend. If you are able to schedule multiple teams for a single-afternoon, you save on transportation and setup time. Large teams and groups offer a better return for your efforts, with more opportunities for sales of prints. Think of offering addition individualized items such as books, albums, coffee mugs and T-shirts to further personalize your business brand.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your sports photography business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a sports photography business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Service Agreement

Sports photography businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your sports photography business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Sports Photography Business needs and how much it will cost you by reading our guide Business Insurance for Sports Photography Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a sports photography business

Parents, teachers, and administrators will return for more once they find a quality photographer. If you target your startup for young children, your business will grow along with the kids, possibly extending into college. Promotion includes sending home flyers with all the players, issuing email newsletters through the entire year, and taking out advertisements for league programs. Sponsoring the concession stand or uniforms are another way to drive awareness of your business. Offer a discount for customers that refer new business your way. Get involved in the league Facebook Group and continually post pictures of sporting events with your name on them. Promotion will be a year-round project.

How to keep customers coming back

While you are busy promoting your business by appearing at local events, your happy customers are showing the latest pics of their kids to their friends. Your crystal clear images are the fastest way to attracting a new client. Ensure your website reflects exactly the types of images you are offering to your clients with clear pricing. Once proud parents receive their beautiful pictures, they will be loyal to you for the next decade as long as you maintain a high quality of artwork and customer service.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

A sports photography business owner should find excitement in watching all types of sporting events. An owner should get a thrill from capturing awesome action shots that freeze important moments in sporting history. If you share these passions and would like to share your excitement with all those who see your photos, then starting a sports photography business is perfect for you.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a sports photography business?

When you have a scheduled shoot, you will be:

  • Driving to the location with all your needed cameras, lights, and sales flyers
  • Setting up lights and equipment to create studio quality shots at the gym or field
  • Taking photos of entire teams, individuals, or action shots during a scheduled event, according to customer's wishes
  • Providing parents with pricing lists and order formsl
  • Touching-up images using digital imagery software
  • Submitting orders to be processed by your premium developing facility
  • Contacting schools and sports organizations to schedule your services for the next event
  • Handling business tasks, such as receiving payments, advertising your services, and maintaining your equipment

What are some skills and experiences that will help you build a successful sports photography business?

While it seems that many people own a DSL camera, not that many know how to use them. Your expertise shows in the clarity and quality of your images. The following skills will help you succeed in the sports photography business:

  • 3 to 5 years of experience shooting high volume images with professional-quality results
  • Ability to frame shots such that every image requires a minimum of editing for fast turnaround
  • Extensive knowledge and expertise in the use of DSL cameras, lenses, and lighting equipment
  • Flexibility to include action sequences for greatest variety of images available
  • Works well with kids--able to get them to pose without excessive drama
  • Ability to establish positive relationship with league officials to extend business opportunities
  • Self-motivated to complete processing on time as promised
  • Basic business skills for maintaining records and payments

What is the growth potential for a sports photography business?

While capturing the kids on the ball field will be a part time endeavor dependent on sport seasons, if you expand into other event photography it is possible to expand this into a full-time endeavor. You may decide to freelance some shots as well. In general, your success will depend on whether your local parents will recommend your services for other sports leagues or even school events.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a sports photography business?

Start out small by contacting sports leagues with which you have a relationship. In order to build a portfolio, offer to waive your fee for the opportunity to share the images with potential future clients. Make sure to get waivers from any parent who agrees. Once you have developed a sample website and portfolio, attend the sign-ups for Little League, neighborhood BBQs, and community events with a table that offers your business card along with free snacks or sodas to get your name out there.

How and when to build a team

If you are full-time, you might need an assistant to schedule shoots, manage your books, and help with setting up equipment. Otherwise, this business tends to be run as a one-man show.

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