Business Overview

A stationery business sells custom printed and designed paper products for event promotions and personal announcements, such as weddings or baby showers.

Who is this business right for?

If you have an eye for style and a passion for graphic design, the stationery business could prove a lucrative opportunity for you. This business venture offers entrepreneurs a unique opportunity to get involved with the public on a more personal level, as your responsibility is to help clients announce some of their greatest moments.

What happens during a typical day at a stationery business?

A stationery business is customer driven, so creating, printing, and delivering or shipping customer orders occupies a large part of the workday. Additionally, a stationery business will spend time:

  • researching emerging design trends
  • contacting paper product wholesalers to order more supplies
  • marketing and promoting your store or online shop
  • networking with related industries, such as wedding and event planners

What is the target market?

Stationery design and printing is primarily a service sought out by those planning weddings and social or business events. Hosts or event planners who want to add panache to the special day will often look for a non-commercial design, which is perfect for the boutique printing operation. Carefully consider that these type of events, or your level of customer reach, will determine your success or struggles. Social media and an online presence are necessary for reaching a desirable customer base.

How does a stationery business make money?


Stationery businesses make money by charging clients for the labor and materials associated with the design and printing of custom stationery products.

What is the growth potential for a stationery business?


Stationery businesses are somewhat niche in their clientele, so it is important to understand and gauge the potential competition from another designer/printer located in your area. You don’t want to saturate an area with a specialty service. If there is a need for such a supplier, though, there is usually a steady demand for custom stationery products.