Business Overview

Stock brokerage firms are a bridge between retail investors and public companies and allow smooth, fast trading of securities. They help create and maintain the secondary market and liquidity for investors and companies. Finally, they hold investments inside of retirement plans for individuals and companies.

Who is this business right for?

This business is ideal for individuals who are good with math and finance, have a passion for helping others meet financial goals, and are good with money. This business may require long hours, especially in the early years of the business. And, while weekend and holidays are typically “non trading days,” many brokerage firm owners do work weekends completing paperwork or meeting with clients.

What happens during a typical day at a stock brokerage firm?

Day-to-day activities of a brokerage firm owner include contacting clients, overseeing employees, possibly managing special high net worth client funds, preparing financial plans for his book of business, meeting with compliance officers, approving marketing campaigns, meeting with internal and external wholesalers, and running financial analyses.

What is the target market?

Preferred clients are high net worth or ultra high net worth clients. Minimum assets of $500,000 to $1 million are preferred. Poor clients are those with few or no assets to manage.

How does a stock brokerage firm make money?

This business makes money primarily by gathering assets under management (AUM). Brokerage firms typically charge a fee as a percentage of these assets. In addition to the fee, some brokerage firms also charge a flat fee per account.

What is the growth potential for a stock brokerage firm?

Growth potential for a brokerage firm depends entirely on assets under management. Large firms, like Merrill Lynch hold trillions of dollars in assets. However, small firms may only hold several million. Brokerages are typically run by a manager with several brokers or investment advisors working for the firm.