Business Overview

Stress management training can increase a business’ profitability by giving employees the tools they need to manage difficult emotions or particularly taxing situations. Hiring a counselor who can impart the wisdom employees need to keep their cool and maintain their quality can be a huge boost to their bottom line and it can even increase employee loyalty.

Who is this business right for?

Those who have a deep understanding of human behavior will do well in this business. It’s recommended that you have some type of advanced degree in psychology before striking out. While you don’t need a graduate degree, you cannot practice as a licensed counselor without it.

What happens during a typical day at a stress management training business?

Owners may need to complete the following tasks on any given day.

  • Market to clients who need your services
  • Conduct training seminars to employees
  • Prepare contracts for clients
  • Hire employees to assist with conducting seminars
  • Prepare reports about employee stress levels
  • Prepare employee hand-outs or instructional booklets about stress management
  • Provide detailed recommendations to clients to ensure successes

What is the target market?

Small, tight-knit companies typically won’t need these services. Stress management training is normally reserved for large companies with a variety of departments who may or may not all get along.

How does a stress management training business make money?

Owners make money by charging a set fee for their services to clients. This fee should cover all materials and time spent to provide training.

What is the growth potential for a stress management training business?

Growth will be dependent upon the need for these services in any given area. However, companies that increase their client base may be able to expand to other parts of the state or even country. As a stress management training company grows, owners will need to hire a team while continuing to ensure quality in the seminars and lessons the company provides.

Getting Started

What are some skills and experiences that will help you build a successful stress management training business?

Those giving the training need to inspire while providing concrete advice about stress. An owner needs to be detail-oriented to understand the needs of each business, and they’ll also need a certain amount of intuition when handling large groups of employees who likely just want to go back to their regularly scheduled working day.

An owner will also need to have some type of sales skills in order to succeed, as new clients may be initially hesitant to compromise their budget on this type of non-essential service.

What are the costs involved in opening a stress management training business?

Overhead costs may be somewhat low to start, especially if you already have the advanced education. You don’t necessarily need an official office space, or formal equipment. Most of your clients should be able to provide the audio/visual devices you need to illustrate your points.

What are the steps to start a stress management training business?

Once you're ready to start your stress management training business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

STEP 1: Plan your Business

A clear plan is essential for success as an entrepreneur. A few important topics to consider are:

  • What are the initial costs?
  • Who is your target market?
  • How long it will take you to break even?
  • What will you name your business?

Choosing the right name is very important. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

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STEP 2. Form a legal entity

Establishing a legal business entity such as an LLC prevents you from being personally liable if your security guard company is sued. Consider using a registered agent service to help protect your privacy and stay compliant.

STEP 3. Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

STEP 4. Open a business bank account

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 5. Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6. Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7. Get Business Insurance

Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.

STEP 8. Define your brand.

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

STEP 9. Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

What are some insider tips for jump starting a stress management training business?

Your business will be dependent on how well you can help other businesses, but this can be difficult to do. It’s not easy to change the mindset of employees after just one day (even if it’s an incredibly good seminar).

Thankfully, the numbers are on your side. More than half of employees suffer from moderate to severe stress, and 66% of employees have a difficult time concentrating when they feel stressed. The total impact on productivity costs hundreds of thousand and potentially millions of dollars to companies who need alert and clearheaded employees to do their jobs.

Growing Your Business

How to promote & market a stress management training business

There are many concrete examples you can give of how stress can cost a company money to sway decision makers into signing up for a seminar or even to conduct ongoing sessions over several months. Owners should have a variety of plans available for businesses of different sizes and needs.

Remind employers what can happen if stress isn’t addressed and handled in a healthy way. When employees are stressed, they may make major mistakes that are difficult for the business to recover from.

You will get most of your business from networking and referrals. You will need a professional website where people can learn more about what you do and request an appointment. Market the company as flexible enough to handle any request, from a one-time solution to ongoing treatment.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

A stress management training company will need to show rather than tell when it comes to attraction and retention. Companies will need to see their quality scores going up when it comes to employee satisfaction, customer satisfaction, and overall productivity. The more you can show that what you do has the ability to turn disgruntled workers into happy, healthy employees, the more your services will be valued.

You may want to offer a short seminar for free to the CEO or the president of a company to give them an idea of what you can really do.

How and when to build a team

It may be difficult to find employees who can do this type of job well, as it’s a very specialized set of skills. While it may seem as easy as just reading from a PowerPoint presentation, counselors must do far more than that. They will need to adapt to a variety of office settings.

For example, a tech company will have very different stressors than a retail company. Owners of a stress management training company may want to start off alone, and then add employees as the client base grows. This also gives an owner the chance to further narrow down exactly what they need from an employee for success.

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a stress management training business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Maintain Personal Asset Protection

Don’t think that just forming an LLC, or any other type of business, will save your personal assets in case of a lawsuit or other matter by itself.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your LLC is sued. In business law, this is referred to as piercing your corporate veil.

Two of the simplest steps that will protect your business, and yourself, are to:

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.

  • It also makes accounting and tax filing easier.

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.
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To learn more about maintaining your LLC's corporate veil, read our guide and protect your personal assets.

Services Contract

Stress management training businesses should require clients to sign a services agreement before starting a new project.  This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example of a consulting agreement similar to one that a stress management service might draw up.

Earning Potential

How much can you charge customers?

Stress management counselors can charge a lot for their services, and major corporations will not necessarily cringe at the fees — especially if they think they’re getting more worker productivity in return. It’s not unreasonable for established companies to charge up to $2,000 a day to counsel a group of around 20 people.

What are the ongoing expenses for a stress management training business?

Ongoing expenses can be minimal, especially if you do the majority of your training as one-on-one or in intimate settings. Depending on the nature of the business, you may have the following expenses:

  • Computer
  • Presentation software
  • Handouts/booklets for employees
  • Ongoing stress-management education for you and employees
  • Employee salaries
  • Refreshments (tea, coffee, etc.)
  • Website maintenance

How much profit can a stress management training business make?

There are plenty of ways that a training business can keep their overhead down to increase their profit. Potentially, you’re looking at 80 to 90% pure profit, depending on the resources you use. If you work five days a week at $2,000 a day, then you can conceivably make around $8,000 a week.

How can you make your business more profitable?

Counselors who understand employee behavior can branch out into time-management counseling as well (which will follow a similar format as stress management training.) There are also positive psychology workshops you can offer to increase worker outlook on their jobs and their lives.

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