Business Overview

A sunglass line is usually a luxury line of eyewear for upper-crust buyers. Sunglasses generated close to $3.6 billion in revenue in 2016, making this an attractive career for many. The owner is generally responsible for designing and marketing their sunglasses on their own. They may either produce the sunglasses on their own, or work with a manufacturer to complete the job. Sunglasses may be sold either online or in a brick-and-mortar store. Owners will also usually work with distributors to have their goods sold in other retail stores.

Who is this business right for?

The right owner will have an excellent eye for design and style. Sunglasses are as much about fashion as they are about protection from UV rays. An ideal owner will create a unique look that still manages to fit the popular trends of the day. An owner should also have a certain amount of people skills, as they may need to network with manufacturers and distributors.

What happens during a typical day at a sunglasses line?

A sunglass line owner may have the following daily responsibilities:

  • Designing eyewear
  • Production of sunglasses
  • Creating/maintaining relationships with distributors
  • Researching new methods of production
  • Marketing the line
  • Updating website

What is the target market?

Usually the people who buy designer sunglasses are those who are devoted to fashion and have a good deal of disposable income. Those who want the cheaper sunglasses are likely to buy knock-off luxury brands at kiosks, or to shop at major retailers such as Wal-Mart or Target.

How does a sunglasses line make money?

Sunglass lines make money by charging a profit margin on each pair sold. The more popular and rare a particular product is, the higher the profit margin can go.

What is the growth potential for a sunglasses line?

The world of fashion is a fairly competitive one, though there is always a need for quality designers offering a viable product in their industry. The public is open to embracing a new brand if they can market themselves correctly and prove themselves to be trendy enough.