Business Overview

Eyewear has become a critical part of an individual’s personal style. It offers insight into one’s tastes and is the perfect accessory to complete any look. As a result, many consumers invest in multiple pairs of sunglasses, insuring they have the “right” pair each time they walk out their door. To meet this growing demand, entrepreneurs are investing in online and brick and mortar retail stores, offering consumers a multitude of options to choose from.

Who is this business right for?

The most fitting owner will have an eye for fashion and design, as well as a clear understanding of what their potential clients are looking for. They genuinely enjoy keeping up with the latest trends and are passionate about sharing their information and experience with those seeking their guidance and knowledge.

What happens during a typical day at a sunglasses store?

Managing a retail business requires a significant amount of work each day. You and your staff will be responsible for:

  • Interacting with customers, addressing any questions and advice they may have.
  • Changing out displays, re-stocking shelves, pricing merchandise, and making sure the shop is clean and free of any hazards.
  • Developing and maintaining relationships with merchandising vendors.
  • Implementing and overseeing of marketing/advertising campaigns.

Additionally, there are a number of administrative duties that must be tended to each day.

What is the target market?

Consumers shopping at sunglass shops aren’t looking for a cheap pair of disposal eyewear. They want quality and believe that you get what you pay for. They are devoted to making a fashion statement and possess the disposable income to do so.

How does a sunglasses store make money?

Sunglass stores, whether online or with a brick and mortar, generate revenue from each pair of glasses sold. Experienced entrepreneurs indicate that, when aligned with the right manufacturer, profit margins are much higher than many other types of retail establishments.

What is the growth potential for a sunglasses store?

Studies indicate that, while only 20% of consumers have a need for corrective eyewear, virtually every individual will shop for sunglasses during their lifetime. This significantly expands your pool of potential customers. Additional factors, such as low cost per unit, high profit margins, increasing demand, and low shipping costs leave much room for growth for entrepreneurs considering this as a business venture.