Business Overview

People are constantly looking for ways to better themselves, and many turn to supplements. Supplement businesses create and market -- but don’t actually manufacture -- these supplements.

The supplement industry is large, strong and offers lots of potential. In-store sales at health stores have been growing at a respectable 4.5 percent annually, and online vitamin and supplement sales have been growing at 12 percent each year. Together, these industries account for more than $30 billion annually and have over 100,000 businesses.

Who is this business right for?

Anyone who has personally used supplements and appreciates the benefits they offer may enjoy running a supplement business. Marketing supplements requires a fierce tenacity, and being passionate about their products helps business owners keep going after sales.

What happens during a typical day at a supplement business?

A typical day at a supplement business might involve talking with manufacturers, distributors, retailers and/or customers. Because supplement businesses don’t actually manufacture their products, there’s little hands-on work.

What is the target market?

The target market for a supplement business is anyone who would benefit from the supplement. Depending on what type of supplement a business offers, this may be people who exercise regularly, want to lose weight, want to increase their IQ, have trouble sleeping, feel anxious constantly or struggle with any number of other issues.

How does a supplement business make money?

A supplement business makes money by selling supplement products. Products may be sold directly to customers, or through distributors and retailers.

What is the growth potential for a supplement business?

A supplement business may remain a small operation, or it can grow into an international company. Wink Naturals and Reactiv are two smaller supplement companies. An example of a larger company is Maximum Human Performance.