Business Overview

A survey company creates, distributes, and analyzes surveys for a variety of businesses or special interests. The purpose is to collect feedback before deciding to alter policies or processes to improve efficiency and overall satisfaction. Owners may either work on a per-case basis, or choose to specialize in a specific niche. For example, a survey company that only administers surveys to students about their professors.

Who is this business right for?

People who love data will be an ideal match for creating a survey company. They should be interested in the core needs of people to better understand how to structure questions. Potential owners should also be proactive in terms of giving advice or ideas to clients based on the formal analysis.

What happens during a typical day at a survey business?

Owners may have to complete any or all of the following on a typical day:

  • Researching potential clients
  • Writing/distributing surveys
  • Compiling/analyzing data
  • Managing employees
  • Brainstorming for clients

What is the target market?

The target market can be anyone who cares about improving their business or cause. Teachers use surveys to gauge what their students are getting out of the class. Companies use them to find out how their employees or customers feel about certain processes or changes. Non-profits use them to find out how much interest there is for different endeavors in any given area.

How does a survey business make money?

Survey companies typically charge based on the amount and the type of questions they ask. For example, an open-ended question that requires a written response will require more time than one that asks responders to list how they feel on a scale of 1 to 10.

What is the growth potential for a survey business?

While it’s true that there are plenty of existing survey companies (both online and otherwise), there is still a need for surveys that can get to the heart of the question. It’s all too easy for participants to rush through their responses or to misunderstand their own thoughts and intentions. There is plenty of growth potential for a company who can cut through the noise and focus on what people are really saying.