Business Overview

A golden-tanned body never goes out of style. Many consumers work hard to feel and look healthy and a bronzed body is part of their health regimen. Most, however, don’t have the funds or space to purchase a tanning bed for their private use, making the tanning salon a more viable option.

Who is this business right for?

Opening your own tanning salon requires good business sense and a commitment to the business. For those who are passionate about helping people maintain that “summer glow,” a tanning booth can be a lucrative business venture.

What happens during a typical day at a tanning salon?

As the owner of a tanning salon, your biggest task will be to interact with clients. Both personally and online, you’ll need to educate consumers regarding a healthy skin care regimen and to dispel any myths regarding tanning bed safety. The tanning beds will need to be maintained and salon product inventory should be kept up. Since the business can be seasonal, you’ll also need to spend part of each day analyzing and tweaking your marketing strategy to ensure you reach your target audience year round.

What is the target market?

While you will always have a revolving door of first-time clients, most tanning salons thrive from their repeat customers. These individuals are committed to looking their best and maintaining a golden tan is part of that look.

How does a tanning salon make money?

Revenue from a tanning booth is generated on a per client, per visit basis. Many salons have multiple beds and/or spray tan options available and are priced accordingly. Visits last up to 15 minutes per session and will vary based on the client’s specific needs.

What is the growth potential for a tanning salon?

Typically, tanning salons remain small, serving those in their community. If your goal is to build a larger business, consider starting your own franchise or partnering with a franchised company such as Sun Tan City.