Business Overview

A tennis shop sells a variety of different accessories and equipment to tennis players. They may also provide different services, such as racket restringing. Tennis shops may have a pro available to either help answer questions or potentially arrange games or lessons for shoppers.

Who is this business right for?

Those who have an inherent love of the sport and a genuine interest in how different equipment can improve a person's game. Tennis is an excellent way to keep fit, and a welcome change from traditional team sports.

What happens during a typical day at a tennis shop?

A general day will be spent handling customers, but shop owners also need to devote time to marketing, inventory, and researching new brands and trends in tennis gear.

What is the target market?

The target market tends to be those with plenty of disposable income. Tennis is one of the more expensive sports a person can take up, especially if opening up shop in a colder climate.

How does a tennis shop make money?

Tennis shops charge a markup on all of their products, as well as fees for general services they may perform.

What is the growth potential for a tennis shop?

Growth potential can be significant for those who open in the right area. While people may be able to find equipment online cheaper than the prices of your shop, customers still find value in talking to a salesperson who can help them improve their game.