Business Overview

A tile store sells, repairs, and sometimes installs tile. Tile comes in a variety of sizes and shapes and can be used as flooring, as counter tops, a wall surface, and in bathrooms. It is generally sold by the box, with square footage dimensions listed to assist in determining how much product is needed for a project.

Who is this business right for?

Entrepreneurs with experience in home maintenance and repair, tile installation, and flooring are best suited to manage a tile store. Owners should have an eye for beautiful, quality tile and should understand what tile pairs best with other household surfaces.

What happens during a typical day at a tile business?

Most days at a tile store are spent managing retail traffic. Employees will let customers browse the showroom, answering any questions that might come up. Many tile showrooms offer clients an opportunity to actually see their designs before purchasing by making design software available on-site.

Additional daily tasks include stocking the showroom’s inventory, rotating in-store and window displays, processing transactions, and scheduling any services that are required post-transaction. Store managers or owners will also need to handle administrative duties such as managing finances, the marketing strategy, and networking within the community.

How does a tile business make money?

Tile stores make money by selling and installing tile to individual customers and, in some cases, local contractors. Some retail establishments offer tile cleaning and repair services, depending upon the needs of their community.

What is the growth potential for a tile business?

A tile store has significant room for expansion. The key to realizing long-term growth is recognizing that there are many varied design tastes. By offering many tile options, you look to create a buying market for every potential customer. To expand from a local provider to a national retailer, however, your showroom should expand beyond tile, offering carpeting and other flooring options.

The World Floor Covering Association and American Floorcovering Alliance both help members stay abreast of the latest in industry trends, tools, and technology. They can also assist in devising a sound marketing strategy and business plan.