How to Start an Upholstery Business

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Our guide on starting an upholstery business covers all the essential information to help you decide if this business is a good match for you. Learn about the day-to-day activities of an upholstery business owner, the typical target market, growth potential, startup costs, legal considerations, and more!

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Start an upholstery business by following these 9 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple step guide to starting your upholstery business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

STEP 1: Plan your Business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

  • What are the initial costs?
  • Who is your target market?
  • How long it will take you to break even?
  • What will you name your business?

Luckily we have done a lot of this research for you. Skip on ahead to the Business Overview for more detailed answers to all your questions.

Choosing the right name is very important. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

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STEP 2: Form a legal entity

Establishing a legal business entity such as an LLC prevents you from being personally liable if your upholstery business is sued. Consider using a registered agent service to help protect your privacy and stay compliant.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

STEP 4: Open a business bank account

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get Business Insurance

Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.

STEP 8: Define your brand.

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

STEP 9: Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Business Overview

Furniture wears out over time, and must eventually either be repaired or replaced. Many people who have nice pieces of furniture would prefer to get their furniture reupholstered rather than replace it. Upholstery businesses offer to reupholster furniture when it wears out.

According to IBISWorld, the United States’ furniture repair and upholstery industry has an annual revenue of $2 billion and is growing at a rate of 1.7 percent. Moreover, there are no businesses with a dominant market share. Thus, there’s plenty of opportunity for small business owners who want to start their own upholstery business.

Who is this business right for?

Anyone who enjoys working with their hands may enjoy running an upholstery business. Reupholstering furniture is hands-on work that results in a tangible finished product.

Business owners don’t need to leave their current occupation to start an upholstery business. Furniture can be reupholstered and repaired during the evenings and weekends, which lets business owners start an upholstery business part-time while working another job.

What happens during a typical day at an upholstery business?

Upholstery business owners spend a lot of their time reupholstering furniture. This may involve:

  • removing cushioning and fabric from existing furniture
  • cutting and installing new cushioning and fabric
  • making minor repairs as needed

When not working directly on furniture, business owners spend time:

  • providing estimates for prospective clients
  • picking up and delivering clients’ furniture
  • ordering supplies
  • paying bills
  • marketing their business

What is the target market?

An upholstery business’ ideal customer is someone who has high-quality, expensive furniture.

People who buy low-priced furniture will frequently buy new furniture when their current chairs and sofas wear out. Since reupholstering pieces frequently costs about the same as new budget-friendly furniture, they’re less likely to have worn-out pieces reupholstered.

People who have expensive furniture, however, are often willing to pay to have their pieces reupholstered when the upholstery wears out. Reupholstering is often much cheaper than purchasing a new high-end piece of furniture.

How does an upholstery business make money?

An upholstery business charges customers for reupholstering their worn-out furniture. Work may be charged on a per-piece basis or according to an hourly wage.

What is the growth potential for an upholstery business?

Most upholstery businesses serve a single geographic area. This may be a city or a larger region depending on the area’s population density. However, if your business grows a large enough, there is the possibility to serve multiple locations.

What are some skills and experiences that will help you build a successful upholstery business?

In order to run an upholstery business, business owners must know how to upholster furniture. There are several ways to learn these skills.

First, many local community groups and vocational schools offer on-site classes and workshops. For example, The Elliott School in Massachusetts and Portside Arts Center in Philadelphia both offer courses.

Second, several online upholstery courses are available. Kim’s Upholstery offers a variety of classes for members, and has a list of several websites that provide free courses or lessons.

Finally, there are a number of books on upholstery. Spruce: A Step-by-Step Guide to Upholstery and Design, and Upholstery: A Complete Course are a couple to begin with.

What are the costs involved in opening an upholstery business?

The startup expenses for an upholstery business are fairly minimal. Business owners need a workspace and tools, and many have a vehicle for transporting furniture to and from client’s sites.

Many business owners keep their upfront costs low by using a workspace in their home, and a van or SUV they already have for transporting furniture. When setting up a workspace, it’s important to keep the space on the ground level (i.e. not in a basement or attic) so that items don’t have to be carried up or down stairs. When choosing a vehicle, it’s important to have a large and covered vehicle (i.e. not an open pickup truck) so items can be safely transported even if it’s raining or snowing.

The tools that are required include:

  • general tools (e.g. screwdrivers, hex wrenches, a hammer and a cordless drill)
  • commonly available tools (e.g. an electric carver’s knife for cutting foam)
  • specialized tools (e.g. a gooseneck webbing stretcher, upholstery shears, upholsterer’s pins and marking chalk)

Business owners may already have a number of the tools they need, and additional tools typically cost only a few hundred dollars. For example, offers kits of specialized tools for between $78.80 and $145.80.

Finally, business owners also will need samples of fabric to show customers. These can be obtained from a fabric representative for free, though.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

What are some insider tips for jump starting an upholstery business?

While business owners must know how to upholster furniture to start an upholstery business, they don’t need to be masters of the trade. Because reupholstering is usually done in a workshop, customers don’t see pieces mid-project. Thus, upholsterers can fix mistakes they might make without customers ever knowing.

Additionally, some customers may be interested in hiring an upholsterer who’s still learning the trade if they can save money. New upholsterers may be able to learn while working by underbidding their competitors.

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Growing Your Business

How to promote & market an upholstery business

Because upholstery businesses generally serve a defined geographic area, all marketing efforts should be focused on the city or region that a business serves. Business owners can advertise their upholstery business to area residents and businesses by:

  • running locally targeted online ad campaigns
  • posting business cards on community bulletin boards
  • placing advertisements in local newspapers and magazines

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

An upholstery business can set itself apart from other businesses in the area by specializing in a specific type of upholstery. In commercial upholstery, the health care, sports and hospitality niches represent growing opportunities. Businesses that want to specialize but work in the residential upholstery space can focus on automotive or marine upholstery.

How and when to build a team

Many upholsterers never hire an employee, instead running their business themselves. Those who want to grow their business beyond what a single person can manage may hire an assistant once their incoming revenue supports an employee’s salary.

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an upholstery business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

For information about local licenses and permits:

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Maintain Personal Asset Protection

Don’t think that just forming an LLC, or any other type of business, will save your personal assets in case of a lawsuit or other matter by itself.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your LLC is sued. In business law, this is referred to as piercing your corporate veil.

Two of the simplest steps that will protect your business, and yourself, are to:

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.
A smiling man sits at a computer and learns about corporate veils


To learn more about maintaining your LLC's corporate veil, read our guide and protect your personal assets.

Service Agreement

Upholstery businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your upholstery business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

An upholstery business can be run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease office space:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an upholstery business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build office space:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for you business’ location to ensure your upholstery business will be in compliance and able to obtain a CO.

Earning Potential

How much can you charge customers?

According to HomeAdvisor, the average furniture upholstery job costs $648, but how much a job actually costs can vary a lot. Reupholstering a single dining room chair may be just $40, while reupholstering a big sofa can run $1,200.

What are the ongoing expenses for an upholstery business?

As long as business owners have a workspace in their home, the ongoing expenses for an upholstery business are low. Business owners must cover their vehicle’s fuel and maintenance costs, and they may occasionally need to replace a broken tool.

Business owners must also need to purchase any fabric and cushioning that jobs require. These costs, however, are paid for by customers.

How much profit can an upholstery business make?

How much upholsterers make varies depending on their location and level of expertise. One 30-year veteran of the industry reports charging customers $44 per hour of “bench time” (hour of labor).

Running an upholstery business involves a lot more than reupholstering furniture, though. Another upholsterer reports that only one-third to one-half of his time is spent working at his bench. Based on these two figures, an upholstery business owner might expect to earn between $586 and $880 per 40-hour week.

How can you make your business more profitable?

An upholstery business can increase its profitability by upcycling used furniture. Worn-out furniture can sometimes be found for free, reupholstered and then sold at a significant profit.

Next Steps

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