Business Overview

Your vintage toy store may offer old, mass-produced toys as well as rare collectibles. You may sell a wide variety of retro toys or focus on a particular niche. Such a business is a great way to help bring your community together by allowing people to rediscover vital parts of their childhood.

Who is this business right for?

This business is perfect for someone who is already a collector of vintage toys. Such a person should have extensive skills in finding and re-selling toys from sources such as thrift shops and eBay. The ultimate goal is to find toys at the lowest prices possible and sell them at rates that net you a profit but do not driver customers away.

What happens during a typical day at a vintage toy store?

In terms of finding toys, you may spend a lot of time visiting area thrift shops and garage sales as well as browsing for deals online. Regarding your store, you will spend time receiving deliveries, stocking shelves, and making everything look clean and presentable. Some type should be allocated to working on your traditional advertising as well as online advertising. Finally, time will be spent helping customers find the items they are looking for.

What is the target market?

While there are collectors of all stripes, some of your best clients will be men in their 30's. This is because properties from the 80's and 90's are currently experiencing a renaissance of remakes (such as Transformers, Power Rangers, Star Wars, and so on), and this demographic is the perfect age to feel nostalgic about such properties.

How does a vintage toy store make money?

A vintage toy store makes money by selling customers older toys and collectibles.

What is the growth potential for a vintage toy store?

The growth potential for this business is modest. As an industry, toy stores have experienced a steady decline in the last decade that can primarily be attributed to the rise of online ordering through venues such as Amazon. However, most of the businesses affected are “big box” toy stores of major chains, and there is a lot of room for smaller, niche stores to thrive within your community.