Start a virtual assistant business by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your virtual assistant business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a virtual assistant business?
Costs to get started are typically low, and may only include only a Wi-Fi connection and computer. A laptop in particular can be a huge advantage because virtual assistants may need to work from different places based on their to-do list. If you're planning to do any type of graphic design, you may want to invest in better equipment to meet client expectations.
What are the ongoing expenses for a virtual assistant business?
Expenses for VAs tend to be low, and may include standard utility bills and equipment maintenance/replacement. Depending on your clients, you may be able to ask them to pay for specific materials based on their needs (e.g., special software, etc.)
Who is the target market?
There are plenty of professionals who want an assistant without having to pay a full-time employee (with benefits). The target market for VAs generally includes people in the blogging, real estate, and ecommerce industries. However, special event coordinators, entertainment professionals, or nonprofit leaders may also use a VA on a temporary basis. VAs may also assist general marketers in a variety of businesses with social media needs.
How does a virtual assistant business make money?
VAs may charge clients money for their time. They may do so either per hour or per task, depending on the scope of work.
How much can you charge customers?
It’s not unusual for established VAs with high-profile clients to charge $100 an hour. However, new professionals will typically earn money per task, with the average being about $3 for a 10-minute task. Average general rates may range anywhere from $20 – $40 an hour.
How much profit can a virtual assistant business make?
Because expenses are so low, most of a VA's take-home pay is profit. At the upper end of the spectrum (assuming you charge $100+), this can easily be $200,000 or more. However, realistically, profits may be closer to $30,000 – $50,000 a year.
How can you make your business more profitable?
VAs may want to offer additional services, such as advertising or blogging services. Because most VAs will be familiar with standard office equipment and web-based promotion, they may be able to parlay those skills into additional profits for their business.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Virtual Assistant Business Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your virtual assistant business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a virtual assistant business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Virtual assistant businesses should consider requiring clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and so on.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market a virtual assistant business
Owners will need to create a website for their services from the very beginning, but this may not be enough to promote yourself. Instead, VAs may want to start with community websites to attract new clients. There are plenty of choices for virtual assistants, such as Taskrabbit, Upwork, and Fancy Hands. These sites tend to be competitive and they also will take a certain percentage of the fees you charge. However, they’re also a good way to build up your reputation within a very big community.
You may also want to consider visiting local businesses looking for a part-time assistant. Developing relationships with local business owners can make it easier to convince a decision maker to use your services. Once you have a rapport with them, let them know they’re better off hiring a virtual assistant at a higher rate who is flexible enough to work with their needs.
How to keep customers coming back
Clients will be looking for someone irreplaceable, so it’s crucial for virtual assistants to take their duties extremely seriously. Lower paying clients may not always stay that way as they start to rely on your skills more and more. VAs can not only make organizations more organized, they can increase compliance, accuracy, and even profits. Even if a client doesn't recognize this though, virtual assistants can build upon their experience to segue into better paying jobs.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Start A Virtual Assistant Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
People who are organized, attentive, and responsible will do well in this position. VAs need to do more than just take directions, they’ll also need to be proactive without stepping on their client’s toes.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a virtual assistant business?
The day for a VA will be highly dependent on their clients and niche. However, a typical day can include any or all of the following:
- Managing emails
- Scheduling appointments
- Researching information
- Posting/campaigning on social media
- Tracking/shipping packages
- Coordinating travel plans
What are some skills and experiences that will help you build a successful virtual assistant business?
People who have some type of personal assistant experience will likely be able to slip into this role fairly easily. Executive or personal assistants will usually have the shortest learning curve. However, owners don't necessarily need to have formal experience, as there are plenty of ways to learn organizational skills at home or in social situations. Owners need to be honest, discrete, personable, and punctual at the bare minimum. Additional skills that could help you stand out are graphic design, writing/editing experience, a marketing or business degree, or past positions in your chosen niche.
What is the growth potential for a virtual assistant business?
This is a growing niche as businesses look for ways to cut their staff to just the bare essentials. In fact, some put total industry estimates at close to $8 billion by the early 2020s. However, because the job can be done remotely, clients are often looking for VAs in other countries who may be willing to do the same tasks for mere pennies. For VAs looking to make this their full-time profession, they’ll need to look for every potential opportunity to prove their worth. For a VA to stand out, they need to provide services that can’t easily be found elsewhere.
Not sure if a virtual assistant business is right for you? Try our free Business Idea Generator and find your perfect idea.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a virtual assistant business?
Successful VAs will tell new professionals to choose a niche as quickly as possible. Doing so streamlines your brand and gets the word out about your services. For example, if you start off assisting one real estate agent, they can easily recommend you to other real estate agents. New owners should place heavy attention on their references and reviews at the very beginning.
VAs may need to start at extremely low rates to offset their lack of experience. Most companies prefer to hire a VA with an established reputation, so it can be difficult to get started. Because virtual assistants vary in terms of talent and expertise, owners may want to grant themselves a generous amount of lead time before they can count on their business to support their lifestyle.
How and when to build a team
Virtual assistants typically work on their own, though they may at some point need to hire someone for excess work. For owners who would eventually like to build a team of VAs that can be deployed for any number of jobs, look for people with different types of skills (e.g., artist, planner, travel coordinator, etc.) to get the best cross-section of employees.