A walk-in clinic, also known as urgent care, is where consumers go to seek quick medical treatment. The specifics of what services are offered vary from clinic to clinic, but the concept remains the same: they offer extended hours, treat non-life threatening injuries and illnesses, and accept walk-in patients. Strong customer service is a focal point of all urgent care facilities.
Learn how to start your own Walk-In Clinic and whether it is the right fit for you.
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Start a walk-in clinic by following these 10 steps:
- Plan your Walk-In Clinic
- Form your Walk-In Clinic into a Legal Entity
- Register your Walk-In Clinic for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Walk-In Clinic
- Get the Necessary Permits & Licenses for your Walk-In Clinic
- Get Walk-In Clinic Insurance
- Define your Walk-In Clinic Brand
- Create your Walk-In Clinic Website
- Set up your Business Phone System
We have put together this simple guide to starting your walk-in clinic. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Exploring your options? Check out other small business ideas.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What will you name your business?
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
Luckily we have done a lot of this research for you.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Walk-In Clinic Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
What are the costs involved in opening a walk-in clinic?
As mentioned, this is a capital intensive business venture. Total costs vary, depending upon clinic size, services offered, region, and staff size. Business owners who are starting with a blank slate should plan on a budget of $750,000 to $1 million. This covers all start-up costs, as well as operating expenses for the first three months. Three months is the standard time it takes to receive payments from insurance companies.
Key items to factor into your budget:
- Purchase, build, or lease facility space - It is recommended that you allocate 1,500 square feet for each physician. This should offer enough room for each doctor to have three exam rooms. An additional 1,000 square feet should suffice for a lab, radiology, and patient waiting room.
- Facility improvements - While some improvements will be handled by the landlord, the national average is $100 per square foot. Only $30-$50 of this will be paid for by the building owner.
- Furniture and fixtures
- Clinic equipment and software - Equipment costs range anywhere from $150,000 to $200,000. Whenever possible, consider leasing the equipment.
- Professional fees - There is a great deal of planning and thought that goes into starting this type of business. It is recommended that you seek the advice of an attorney and business consultant to ensure everything is handled efficiently, economically, and legally.
- Insurance - Seek the advice of a licensed professional when determining the type of coverage needed.
If this career move is important to you, but you lack the necessary funding, consider approaching your local hospital. Many busy hospitals are investing in clinics as a way to keep emergency and primary care patients separate.
What are the ongoing expenses for a walk-in clinic?
There are a number of operating expenses that should be considered when constructing your business plan. Proper management and working as lean as possible will help ensure your facility gets out of the red in three to six months.
The following are standard expenses incurred by walk-in clinics:
- Payroll and taxes
- Electronic Medical Records/EMR software - Investing in a cloud-based system could help reduce costs, but does usually come with a monthly fee, based on the number of users.
- Radiology and lab fees - Will this be handled in-house, by a member of your staff, or will you contract this work out?
- Insurance - At the very least, you need property, liability, and malpractice insurance. A professional can assist you in determining the proper coverage for your business.
- Professional fees - It is advised that you remain in contact and seek the advice of professionals, such as a CPA, attorney, and business consultant. These fees will vary, depending upon the scope of their work.
- Maintenance and cleaning - The facility should be kept clean and well maintained.
- Write-offs for nonpayment
Who is the target market?
Due to changes in the healthcare system, many consumers are now turning to walk-in clinics when they require medical treatment and/or advice. This expands your target market to virtually every American, insured and uninsured. The key is to choose a location that lacks this type of facility. Your space should be easily accessible, have ample parking, and stand out to those driving by.
How does a walk-in clinic make money?
Each patient seen by the clinic will help generate revenue for the business. To ensure patients receive the best possible care, many urgent care facilities offer additional services such as lab work and X-rays.
How much can you charge customers?
Fees will vary, depending upon the type of services a patient receives. Since medical coding for this type of facility can be quite complex, it is recommended that clinics do one of three things: invest in an EMR specifically written for this type of medical facility, hire a billing company or coder, or invest in additional education on this subject for billing personnel.
While insurance companies will handle much of the reimbursement, patients are also required to fulfill their deductible and copays. These fees vary depending upon the client’s medical plan.
How much profit can a walk-in clinic make?
Profits are directly tied to the number of patients you see, average fees charged for each client, and operating costs.
If you have one physician on staff, who sees two patients for a nine hour day, 5 days a week, at $150 per patient:
$150 x 2 x 9 x 22 = $59,400 per month. That comes out to approximately $713,000 annually.
To determine profit, you must now subtract out clinic costs, including salaries for the physician and staff.
Successful clinics report break even numbers of between 12 and 23 patients per day, depending upon the specifics of their business and region.
How can you make your business more profitable?
It is critical that your clinic offer appealing hours, including weekends and evenings. Offering services such as laboratory tests, X-rays, and on site casting and suturing will help attract more patients and increase profits. Some have even found success offering assistance to local nursing homes. Weight loss programs and substance abuse treatment could also help expand your customer base.
Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your walk-in clinic is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
FInd out what types of insurance your Walk-In Clinic needs and how much it will cost you by reading our guide Business Insurance for Walk-In Clinic.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a walk-in clinic
This industry is becoming increasingly competitive, so proper branding should be a top priority. The outward appearance of your facility, location, logo, and website are all critical components of the branding experience. Consider seeking professional assistance when developing your branding and marketing strategy.
How to keep customers coming back
Your patients know that, if they do not have a positive experience at your facility, they can simply go down the street to another one. Therefore, customer service should be a top priority. Satisfied customers should be encouraged to post online reviews, which is a wonderful way to attract and retain clients. A monthly newsletter is a great strategy for reminding patients you are there to serve their needs.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
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Is this Business Right For You?
Entrepreneurs considering this business endeavor should have a significant sum of capital to invest. Most clinics are owned by physicians who are seeking more efficient ways of treating their patients. Some states prohibit corporations from practicing medicine. If you are not a doctor, be sure to check with state and local laws before getting too far into the planning phase to ensure you do not reside in one of these states.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a walk-in clinic?
There are many moving parts to an operation of this magnitude. The facility must be kept clean and orderly, patients need to be checked in and out, billing and other administrative duties should be managed, and a patients must be seen, diagnosed, and treated. In some instances, someone from the clinic will need to ensure patients receive the follow-up care required. A representative will also need to be in charge of handling the marketing strategy.
What are some skills and experiences that will help you build a successful walk-in clinic?
Depending upon which state you reside in, it may be required that the business owner be an attending physician. This requires a significant amount of education, licenses, and accreditation. Leaders must be organized, confident in decision-making, and skilled at delegating responsibilities to staff members.
Many insurance companies now require urgent care facilities to receive certification and/or accreditation as part of the contracting process. The Urgent Care Association of America (UCAOA) can assist you in signing up for the appropriate Certified and Accredited Urgent Care designation program.
As with most small businesses, it would also prove beneficial to gain some experience working in the field. The knowledge and training will prove invaluable as you navigate through those first few uncertain years.
What is the growth potential for a walk-in clinic?
While this is a capital intensive business, there is great potential for growth. More than 150 million patients visit walk-in clinics annually, seeking treatment for everything from the flu to broken bones and school physicals. Due to a shortage of access to primary care physicians and the introduction of the Affordable Health Care act, there has been an increase in demand for walk-in clinics. While the future of the AHC is uncertain, demand is still expected to increase, as consumers face higher deductibles and reduced coverage.
Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a walk-in clinic?
It’s important remember that one of your business’ primary goals is to deliver fast, quality customer service. While you might be tempted to cut corners on the amenities you offer, industry leaders warn against this. Free Wi-Fi, televisions, coffee stations, and warm, inviting decorations will all enhance the patient experience. Their peace of mind will ensure they remember your clinic the next time they need medical assistance.
The credentialing and contracting process with insurance companies can take several months. Start-ups are urged to begin as soon as possible to ensure everything is in order before opening day. If you plan to accept TRICARE, Medicaid, or Medicare, the process is equally lengthy.
If you plan to expand your business to multiple locations, choose a software that can grow with you. Having a system that each location shares could prove advantageous, as patients may visit different facilities over time.
How and when to build a team
Industry leaders indicate their first mistake was starting out with too large of a staff. They urge startups to think simple until the business starts to realize a profit. You will need front office personnel and a manager. Hiring individuals with experience will help ensure the business runs smoothly, particularly in the lean months. To attract seasoned professionals, be sure to offer attractive benefits packages.