How to Start a Water Refilling Business

A water refilling business produces safe, drinkable water for consumers. Normally, a water refilling business’s water is cheaper than retailed bottled water. Buyers can purchase pre-filled two-to-five-gallon water bottles or bring their own jugs.

Typically, a water refilling business has a refilling “station” which uses a kiosk to distribute water. Other water refilling businesses, meanwhile, provide water refilling stations for public spaces like museums, parks and schools. A water refilling business might promote the use of reusable water, as opposed to wasting resources. Similarly, they usually promote the use of reusable bottles, as opposed to disposable plastic bottles.

Learn how to start your own Water Refilling Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a water refilling business by following these 10 steps:

  1. Plan your Water Refilling Business
  2. Form your Water Refilling Business into a Legal Entity
  3. Register your Water Refilling Business for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Water Refilling Business
  6. Get the Necessary Permits & Licenses for your Water Refilling Business
  7. Get Water Refilling Business Insurance
  8. Define your Water Refilling Business Brand
  9. Create your Water Refilling Business Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your water refilling business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Water Refilling Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your water refilling business?

Business Name Generator

What are the costs involved in opening a water refilling business?

Here are the basic things you will need to pay for: 

-Initial water refilling machine


-Delivery vehicle

-Legal documents and business permit

-Supplies (bottles, stickers, etc.)


What are the ongoing expenses for a water refilling business?

Ongoing expenses include rent and utility costs. You’ll also need to source your water. In general, incremental costs can be as little as $0.02 per small water bottle refill. Expect to pay employees per hour, at about $10 per hour.

Who is the target market?

While residential homes provide great clients, you’re better off targeting commercial entities. Make sure you’re selling to larger businesses, as they’re most likely to buy refilled water bottles in bulk. Plus, they can redistribute them for your business—requiring less overall money to distribute your products.

How does a water refilling business make money?

A water refilling business makes money by collecting, testing and redistributing water. Normally, the water is sold in bottles. It can, however, be sold to larger companies for mass distribution. Some water refilling companies sell water filling stations for the home.

How much can you charge customers?

Refilled water bottles vary in price. Most can be purchased for as little as $1. Larger, five-gallon water bottles can be charged at about $15. If you’re selling mounted water refilling stations, consider pricing them at about $500 to be competitive.

How much profit can a water refilling business make?

A successful water refilling business can net its owner as much as $40,000 per month. As the business expands, however, money will need to be managed effectively to ensure proper scaling.

How can you make your business more profitable?

Connect with local businesses quickly, and take a disciplined approach to account management and promotions. If you can, make sure your employees are knowledgeable about social network marketing to reduce overall costs. Competition between brands can be difficult for start-up businesses, so it pays off to invest time and effort. Offer something competitors can’t give, and establish a solid value proposition.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your water refilling business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a water refilling business business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Service Agreement

Water refilling businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your water refilling business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a water refilling location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a water refilling business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a water refilling location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your water refilling business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Water Refilling Business needs and how much it will cost you by reading our guide Business Insurance for Water Refilling Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a water refilling business

Water refilling businesses don’t normally promote and market their services directly to individuals. They typically target corporate and commercial accounts who need between 50 and 100 water containers per day. To market effectively, a water refilling business should focus on competing with established brands.

Run promotions on different social media websites like Facebook and Twitter. Having a YouTube channel can help, too, as you can provide the public with information about the cleaning and refilling process. Water refilling businesses tend to have more success by being transparent.

How to keep customers coming back

To attract customers, make sure your refilling business’s cleaning and refilling process is incredibly viable, safe and competitive. Make sure your daily produced water batch reaches consumers quickly. Use effective customer outreach, too. Often, customers need help with water dispensers. Because the water refilling business requires low contamination, any misunderstandings on the consumer’s end can result in lost sales.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

The water refilling business is great for environmentally-minded individuals. It’s also great for those who have worked in the wastewater industry, handling water to provide clean, drinkable resources.

A good water refilling business owner will be good at making business plans. Additionally, they will be effective at finding suppliers, balancing budgets, and finding cheap equipment. They must also know how to conduct an analysis of the water, in order to determine how sanitary the sourced water is.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a water refilling business?

Every day, a water refill business sources water for cleaning. Machines are installed, repaired and maintained. These machines can process water for redistribution. Water must be sampled to ensure that the treatment process went well. If the sampling results don’t meet standards, the business needs to check its machinery. Water refilling machines eventually distribute the water into different containers. These containers are loaded onto delivery vehicles which carry the water to different outlets.

Other daily responsibilities include marketing, management and financing. Unlike other businesses where marketing promotion alone can gather consumers, water refilling businesses require a little more perseverance.

What are some skills and experiences that will help you build a successful water refilling business?

To become a successful water refilling business owner, you’ll need to have a solid handle on water analysis. Additionally, you’ll need to know how to implement marketing tactics while supporting environmental causes.

From a competitive standpoint, you’ll need to run promotions often and have a disciplined approach to business operations.

What is the growth potential for a water refilling business?

The water refilling industry is growing rapidly. It’s become a profitable business for entrepreneurs, and a lot of consumers are choosing refilled water because they’re turning away from tap water. Assuming quality control is upheld, a water refilling business can make quite a lot of money—even becoming a national distributor.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a water refilling business?

Water refilling businesses are usually needed, and they’re likely to succeed if its area has no access to clean pipe water. For this reason, they’re incredibly profitable in places like the Philippines. Because a water refilling business promotes sustainability while protecting the environment, it has a higher chance of success if an area requires additional efforts.

Make sure you promote quality control and safety measure when jump-starting your business. Also, check with your local health department before getting involved. There’s a good chance your business needs to abide by several standards which you might not have thought about.

How and when to build a team

A team of two to five should be built as soon as possible. You’ll need maintenance operators to handle the machinery. Similarly, you’ll need to distribute efforts across marketing and management spheres. The water refilling business can get complex, and plenty of water needs to be analyzed and redistributed.

Useful Links

Real World Examples

Further Reading

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