Business Overview

A water refilling business produces safe, drinkable water for consumers. Normally, a water refilling business’s water is cheaper than retailed bottled water. Buyers can purchase pre-filled two-to-five-gallon water bottles or bring their own jugs.

Typically, a water refilling business has a refilling “station” which uses a kiosk to distribute water. Other water refilling businesses, meanwhile, provide water refilling stations for public spaces like museums, parks and schools. A water refilling business might promote the use of reusable water, as opposed to wasting resources. Similarly, they usually promote the use of reusable bottles, as opposed to disposable plastic bottles.

Who is this business right for?

The water refilling business is great for environmentally-minded individuals. It’s also great for those who have worked in the wastewater industry, handling water to provide clean, drinkable resources.

A good water refilling business owner will be good at making business plans. Additionally, they will be effective at finding suppliers, balancing budgets, and finding cheap equipment. They must also know how to conduct an analysis of the water, in order to determine how sanitary the sourced water is.

What happens during a typical day at a water refilling business?

Every day, a water refill business sources water for cleaning. Machines are installed, repaired and maintained. These machines can process water for redistribution. Water must be sampled to ensure that the treatment process went well. If the sampling results don’t meet standards, the business needs to check its machinery. Water refilling machines eventually distribute the water into different containers. These containers are loaded onto delivery vehicles which carry the water to different outlets.

Other daily responsibilities include marketing, management and financing. Unlike other businesses where marketing promotion alone can gather consumers, water refilling businesses require a little more perseverance.

What is the target market?

While residential homes provide great clients, you’re better off targeting commercial entities. Make sure you’re selling to larger businesses, as they’re most likely to buy refilled water bottles in bulk. Plus, they can redistribute them for your business—requiring less overall money to distribute your products.

How does a water refilling business make money?

A water refilling business makes money by collecting, testing and redistributing water. Normally, the water is sold in bottles. It can, however, be sold to larger companies for mass distribution. Some water refilling companies sell water filling stations for the home.

What is the growth potential for a water refilling business?

The water refilling industry is growing rapidly. It’s become a profitable business for entrepreneurs, and a lot of consumers are choosing refilled water because they’re turning away from tap water. Assuming quality control is upheld, a water refilling business can make quite a lot of money—even becoming a national distributor.

Getting Started

What are some skills and experiences that will help you build a successful water refilling business?

To become a successful water refilling business owner, you’ll need to have a solid handle on water analysis. Additionally, you’ll need to know how to implement marketing tactics while supporting environmental causes.

From a competitive standpoint, you’ll need to run promotions often and have a disciplined approach to business operations.

What are the costs involved in opening a water refilling business?

Here are the basic things you will need to pay for: 

-Initial water refilling machine


-Delivery vehicle

-Legal documents and business permit

-Supplies (bottles, stickers, etc.)


What are the steps to start a water refilling business?

Once you're ready to start your water refilling business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your water refilling business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your water refilling business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

What are some insider tips for jump starting a water refilling business?

Water refilling businesses are usually needed, and they’re likely to succeed if its area has no access to clean pipe water. For this reason, they’re incredibly profitable in places like the Philippines. Because a water refilling business promotes sustainability while protecting the environment, it has a higher chance of success if an area requires additional efforts.

Make sure you promote quality control and safety measure when jump-starting your business. Also, check with your local health department before getting involved. There’s a good chance your business needs to abide by several standards which you might not have thought about.

Growing Your Business

How to promote & market a water refilling business

Water refilling businesses don’t normally promote and market their services directly to individuals. They typically target corporate and commercial accounts who need between 50 and 100 water containers per day. To market effectively, a water refilling business should focus on competing with established brands.

Run promotions on different social media websites like Facebook and Twitter. Having a YouTube channel can help, too, as you can provide the public with information about the cleaning and refilling process. Water refilling businesses tend to have more success by being transparent.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

To attract customers, make sure your refilling business’s cleaning and refilling process is incredibly viable, safe and competitive. Make sure your daily produced water batch reaches consumers quickly. Use effective customer outreach, too. Often, customers need help with water dispensers. Because the water refilling business requires low contamination, any misunderstandings on the consumer’s end can result in lost sales.

How and when to build a team

A team of two to five should be built as soon as possible. You’ll need maintenance operators to handle the machinery. Similarly, you’ll need to distribute efforts across marketing and management spheres. The water refilling business can get complex, and plenty of water needs to be analyzed and redistributed.

Legal Considerations

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

Certain state permits and licenses may be needed to operate a water refilling business. Learn more about licensing requirements in your state by visiting SBA's reference to state licenses and permits.

For information about local licenses and permits:

Service Agreement

Water refilling businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your water refilling business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a water refilling location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a water refilling business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a water refilling location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your water refilling business will be in compliance and able to obtain a CO.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

Refilled water bottles vary in price. Most can be purchased for as little as $1. Larger, five-gallon water bottles can be charged at about $15. If you’re selling mounted water refilling stations, consider pricing them at about $500 to be competitive.

What are the ongoing expenses for a water refilling business?

Ongoing expenses include rent and utility costs. You’ll also need to source your water. In general, incremental costs can be as little as $0.02 per small water bottle refill. Expect to pay employees per hour, at about $10 per hour.

How much profit can a water refilling business make?

A successful water refilling business can net its owner as much as $40,000 per month. As the business expands, however, money will need to be managed effectively to ensure proper scaling.

How can you make your business more profitable?

Connect with local businesses quickly, and take a disciplined approach to account management and promotions. If you can, make sure your employees are knowledgeable about social network marketing to reduce overall costs. Competition between brands can be difficult for start-up businesses, so it pays off to invest time and effort. Offer something competitors can’t give, and establish a solid value proposition.

Next Steps

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