Business Overview

Amusement parks are a popular vacation destination for families all over the world. Few things are more exhilarating than experiencing the rides, laughing and screaming as you make your way to the bottom. Couple that with water, and you have a family friendly adventure for individuals of all ages.

Who is this business right for?

Entrepreneurs with previous small business ownership or management would be best suited for this business venture. Innovators who enjoy a fast-paced atmosphere and are dedicated to reinvesting a portion of their profits can turn a small waterpark into a million dollar enterprise in a matter of years.

What happens during a typical day at a waterpark?

When introducing your waterpark, you’ll want to take an active role in most aspects of the business. Your park will be frequented by customers of all ages - safety should be the top priority at all times. As you gain a better understanding of the intricacies of running a business of this magnitude, you can start building an experienced and knowledgeable management team to relieve you of some of your duties. Most days you’ll either perform the following duties, or delegate them to a valued team member:

  • Make sure the park and parking lot are clean at all times
  • Build relationships with vendors and place orders whenever necessary
  • Conduct regular health and safety checks throughout the park
  • Manage your staff
  • Manage the customer experience
  • Network within the community and industry
  • Market your park
  • Strategically plan and implement strategies to continuously improve employee and visitor satisfaction
  • Research and develop new concepts to expand the park
  • Liaise with contractors and other professionals to implement new concepts
  • Oversee personnel and/or human resources
  • Track industry trends, including legislation, on a national and local level and monitor the competition
  • Build relationship with members of the community. Work with them to alleviate any issues or concerns they might have
  • Set budgetary and financial strategies and oversee the organization’s finances

Before opening your business, draft a business plan that outlines your vision for the park. Consider how large of a role you wish to take in running the business, as well as your growth goals for the park.

What is the target market?

Many parks cater to the needs of customers spanning every age group. For some, tourists encompass a large portion of their customer base. For others, local families, teens, and young adults are the focus of their marketing efforts.

How does a waterpark make money?

Waterparks charge an admission for each visitor that enters. Many offer additional activities and services--like food and equipment rentals--which improve visitor satisfaction and profit potential.

What is the growth potential for a waterpark?

While a majority of U.S. waterparks start out small, many entrepreneurs are now realizing the profit potential behind consistent park expansion. Those offering customers a well-rounded experience are able to attract visitors from all over the world. Over the last five years, park owners have expanded their business strategy to encompass international markets. Regions such as Asia are virtually untapped, while the demand is high. Assuming the park is well-managed and maintained, business owners have the potential to realize long-term growth and success, regardless of how modest or grandiose their vision for the park is.