Workshops provide an important way for people to get together, learn, and grow. Workshops can cover just about any subject — from basket weaving to computer programming. What they all have in common is that they must be organized by someone, which is where workshop organizing businesses come in.
Workshop organizing businesses help clients achieve their desired outcomes through well-managed workshops. These businesses provide expertise and resources to help clients plan and execute workshops on the subject of their choosing.
Learn how to start your own Workshop Organizing Business and whether it is the right fit for you.
Ready to form your LLC? Check out the Top LLC Formation Services.
Start a workshop organizing business by following these 10 steps:
- Plan your Workshop Organizing Business
- Form your Workshop Organizing Business into a Legal Entity
- Register your Workshop Organizing Business for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Workshop Organizing Business
- Get the Necessary Permits & Licenses for your Workshop Organizing Business
- Get Workshop Organizing Business Insurance
- Define your Workshop Organizing Business Brand
- Create your Workshop Organizing Business Website
- Set up your Business Phone System
We have put together this simple guide to starting your workshop organizing business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Exploring your options? Check out other small business ideas.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What will you name your business?
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
Luckily we have done a lot of this research for you.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Business Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
What are the costs involved in opening a workshop organizing business?
Initially, you can expect relatively low costs for opening this type of business. You only need a smartphone and a laptop to meet with clients, keep track of information, and communicate with various service providers. You can charge all of the services needed to host an event to the client. That means you could start your business for as little as $500 to $1,000.
What are the ongoing expenses for a workshop organizing business?
Your ongoing expenses will include maintaining your technology (e.g., your smartphone and laptop), travel costs, utilities, and any employee wages. The goal in this type of business is to be able to pay for everything to host an event upfront and then charge your clients for those costs afterward with a markup. That means you’ll eventually have high ongoing expenses, but they’ll be covered by the fees you charge your clients after each workshop.
Who is the target market?
The business world is probably the most lucrative market for workshop organizers. Businesses have the money to host workshops and pay you for your services. But, if you prefer, you could focus on a particular niche market like art workshops and target that specific market instead.
How does a workshop organizing business make money?
A workshop organizing business makes money by charging clients to organize workshops. If a corporate client wants to host a cultural diversity workshop, for example, it might pay a workshop organizing business to develop and oversee that event.
How much can you charge customers?
The amount a workshop organizing business can charge its clients can vary greatly, depending on the type of event (e.g., corporate or social). It also can vary based on the experience level of the planner and the client’s needs. Many workshop organizing businesses charge a flat fee while others may charge an hourly rate. Social workshop planning can cost $12 to $75 per hour while corporate workshop planning can cost $16 to $150 per hour.
How much profit can a workshop organizing business make?
Most workshop organizing businesses charge clients a commission based on the cost of the workshop. If a workshop costs $10,000 to host, for example, you might earn a $2,000 commission. You’ll likely only have a few clients to start with so your profits won’t be high at first. But, given time and a larger client base, you could eventually earn a significant profit from your business.
How can you make your business more profitable?
There are a few ways to make your business more profitable. First, you could try to attract more clients and/or better-paying clients. As your reputation grows, you should be able to expand your client base and possibly get higher-paying clients to boost your profits. Another way to increase profitability involves finding additional sources of income, such as offering workshop kits online. Some companies offer kits that instruct users on how to plan and host their own workshops. These kits can cost $50 to $200 or more, depending on the topic.
Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your workshop organizing business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a workshop organizing business. Learn more about licensing requirements in your state by visiting the SBA's reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a workshop organizing business
LinkedIn is a great place to market your services to corporate clients. You also can take advantage of other social media platforms — particularly if you want to connect with a particular niche market. Pinterest, for example, would be good for art workshop organizing.
In addition, you could write blog posts about workshop organizing on your website for content marketing purposes. If you focus solely on big corporate clients, you could advertise in trade journals and similar publications as well.
How to keep customers coming back
The best way to keep customers coming back is to help them achieve their goals. If a client wants to host a workshop on computer security basics, you’ll want to ensure attendees leave the event with basic knowledge about computer security. You also need to ensure they have a relatively comfortable time at the workshop in terms of food, beverages, room temperature, etc. If clients get what they want from the workshops you organize, they’ll be more likely to come to you again.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
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Is this Business Right For You?
Individuals who start workshop organizing businesses tend to enjoy socializing, planning, and organizing. They’re naturals at making interpersonal connections with others and have a knack for taking a concept from idea to full-fledged workshop experience. If you’re the kind of person who loves putting together events, you might be ideal for this business.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a workshop organizing business?
A typical day at a workshop organizing business involves contacting various service providers, planning events, and marketing services to future clients. It can take time to contact and schedule things like catering, information technology (IT) services, and rental spaces — and that just covers the services that provide support and a framework for the workshop. You also must identify your client’s goals and plan an event that will achieve those goals.
What are some skills and experiences that will help you build a successful workshop organizing business?
Event planning experience is ideal for a workshop organizing business. If you have experience planning events, you can apply that to workshops. But, you may still have valuable experience for this type of business even if you haven’t worked as a professional event planner. Good communication and teaching skills as well as strong interpersonal and organizational skills all can prove beneficial in workshop organizing.
What is the growth potential for a workshop organizing business?
According to a survey of businesses, 85% of leaders and executives believe in-person events are critical for their company’s success. Workshops represent an essential part of how businesses instruct employees, which means a capable workshop organizing business has the potential to grow considerably. But that only accounts for the corporate world. People also participate in numerous other types of workshops. These also offer business opportunities.
Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a workshop organizing business?
If you’re struggling to break into the industry, you may find it helpful to get your feet wet with pro bono work. For example, you could offer your services to a local charity and organize a workshop for them. You could then use the charity as a reference and your work for the organization as part of your portfolio. Then, when you approach a potential client and they ask what experience you have, you can use your charity work as an example.
How and when to build a team
There’s a limit to what you can accomplish on your own. When you want to expand your workshop organizing services to more clients, you may find it helpful to hire a few employees. Always conduct a cost/benefit analysis when hiring because you don’t want to spend more than you earn. But, it’s probably time to hire some people if you do the math and think you can serve more clients and generate more revenue with additional help.