Business Overview

Yoga has a long history, dating back over 5,000 years, to the Indus-Sarasvati civilization in Northern India. This meditative, low-impact exercise has evolved over time, combining a variety of techniques, beliefs, and ideas. As Eastern medicine gained merit across the world, yoga followed, with studios being introduced globally. With its popularity growing, so has the need for qualified, reputable yoga instructor schools. Many of these schools offer a combination of services, each centered on the concept of reducing stress and holistic healing.

Who is this business right for?

Are you a yoga instructor who is ready to take your professional transformation to the next level? One of the many beautiful aspects of yoga is that it calls to many for continuous growth. If you are a passionate learner who yearns to share your teachings with others, opening a yoga instructor school may be exactly what you are looking for.

What happens during a typical day at a yoga instructor school?

If you are considering opening a school, you likely possess the thirst for knowledge and drive to continuously grow on a personal and spiritual level. You love to dabble in every aspect of healing practice, learning as much from your students as they learn from you. While you may employ an instructor or two, you will spend much of your time teaching yoga classes, practicing at least one session a day with your students. A complete yoga training class requires 200 hours of training and is often done as a retreat for attendees. During this time, your duties will increase, as many of your students will be traveling from other areas of the world. Immersing yourself in the program is critical to your school’s success, as building deep connections is what will set your school apart from the others.

Running a school of this magnitude requires you to wear many hats. When not instructing, you will need to manage the business aspect, network with others in the community, and market your school/studio.

What is the target market?

While it is true that you will be targeting a small niche of individuals, you do carry one distinct advantage - you understand these people, because you are one of them. Your ideal customer is one who has experienced the positive impact yoga makes on people’s lives, and is ready to share that blessing with their community. They embrace the principles of Eastern medicine and are on their own personal path of growth.

How does a yoga instructor school make money?

Your yoga school will likely generate revenue from multiple different sources. First, you should have a number of students who regularly attend yoga classes, instructed by either you or one of your employees. Clients are charged on a per-class or monthly basis, depending upon your fee structure. This will help you sustain through those first years, as you realize your vision for a yoga school. When setting prices for your instructor classes, be sure to consider who you want to attract. If boarding and food are part of the package, set prices accordingly. Your passion for sharing this lifestyle should not stand in the way of reaching the business’ financial goals.

What is the growth potential for a yoga instructor school?

Over the last few years, the yoga profession has been ranked as one of the top-growing careers, indicating significant room for development. Those realizing significant growth fully immerse themselves in this way of life, sharing their journey with others along the way.