Business Overview

Yoga is a relaxing, low-impact exercise that has become immensely popular in recent years. Participants often attend yoga classes to improve fitness and reduce stress. A yoga studio business offers several different yoga classes.

Who is this business right for?

People who are passionate about nutrition, fitness, health and, most of all, yoga may be well-qualified to open a yoga studio business. Business owners should be strong and flexible enough to demonstrate most, if not all, yoga poses. Strong communication and public speaking skills are also helpful, as yoga instructors teach groups of people new poses and guide them through routines.

What happens during a typical day at a yoga studio?

A yoga studio business owner spends a lot of time teaching yoga classes, but they also wear other hats. When not teaching classes, a yoga studio owner may spend time marketing and managing their studio. These additional duties often include recruiting new participants, scheduling classes and cleaning mats (if yoga mats are provided for participants who don’t have their own).

What is the target market?

An ideal client is someone who wants to live a healthy lifestyle, and has some discretionary income and free time. People who are particularly interested in reducing stress, learning about the East and improving flexibility are especially likely clients, as these are some characteristics that set yoga apart from other exercise programs.

How does a yoga studio make money?

Yoga studios have a few different pricing structures, but they all make money by charging participants for classes. Studios may charge on a per-class basis, offer a set number of classes at a discount or have a monthly membership fee. A monthly membership fee may entitle students to as many classes as they want, or they might get to attend a certain number of classes for free and receive a discount on any additional classes they go to.

What is the growth potential for a yoga studio?

Yoga studio businesses range in size from small, independent studios run by a single instructor to large studios with several instructors. A large business may serve only one geographic area, or it might have studios located in many cities and towns.