Business Overview

Zoos are family-friendly attractions where everyone can see their favorite animals, learn more about nature, and enjoy related entertainment. They also function as wildlife preserves of some of the most endangered species.

Who is this business right for?

Zoos are excellent for those who love animals and want to protect them from environmental dangers. The idea of the attraction is to pass a love of planet Earth down to younger generations. However, zoos can be incredibly expensive to run, meaning an owner will need to have a knack for business.

What happens during a typical day at a zoo business?

Zoos are notorious for being chaotic, so owners may have to pitch in on any or all of the following tasks:

  • Acquiring animals
  • Administering husbandry
  • Advertising
  • Managing staff
  • Planning the budget
  • Assessing sales
  • Complying with city regulations
  • Liability insurance

What is the target market?

Families are usually the largest market, but zoos are truly made for everyone. Even in a down economy, parents will always be looking for things to do with their kids, and zoos are a relatively affordable and fun activity for all.

How does a zoo business make money?

Zoos make money from both ticket sales and donations. There are plenty of wealthy benefactors that want to do their part to protect animals. Luckily, the majesty of certain species is usually enough to inspire people to give to your cause. However, most zoos are nonprofit as their mission is focused on the welfare of animals. They will often rely on city funding as well (which is unfortunately subject to change.)

What is the growth potential for a zoo business?

Most larger cities will have a zoo, which can pose some very stiff competition. However, there is room available in even the most seemingly saturated of markets. Owners who look for an animal niche or an angle that hasn’t been filled (or a forgotten part of the country) to grow their business.