How to Start a Business Consulting Firm

Business consultants provide a necessary service to startup businesses and entrepreneurs. They help the business get off to a good start by providing the know-how and resources necessary for success. A business consultant usually retains a book of clients and may limit his or her business to just several hundred (or fewer) businesses or entrepreneurs.

Learn how to start your own Business Consulting Firm and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a business consulting firm by following these 10 steps:

  1. Plan your Business Consulting Firm
  2. Form your Business Consulting Firm into a Legal Entity
  3. Register your Business Consulting Firm for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Business Consulting Firm
  6. Get the Necessary Permits & Licenses for your Business Consulting Firm
  7. Get Business Consulting Firm Insurance
  8. Define your Business Consulting Firm Brand
  9. Create your Business Consulting Firm Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your business consulting firm. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Business Consulting Firm Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your business consulting firm?

Business Name Generator

What are the costs involved in opening a business consulting firm?

Costs for starting a consulting firm are minimal. This is a business that can be started out of your home or a small office. Office rent and utilities in your local area would be the major costs. Aside from those costs, a computer and scheduling software, as well as collaboration software may be necessary.

Total startup costs should not exceed $5,000. In many cases, you can start with just a few hundred dollars.

What are the ongoing expenses for a business consulting firm?

Ongoing expenses for the firm include rent, client management software, scheduling software, office supplies, utilities, travel expenses, advertising, insurance, contract labor fees, and ongoing legal services for client contracts.

Who is the target market?

A business consultant firm makes money by charging a fee for advice or for business plan construction. This fee can be either a flat fee, hourly fee, or a revenue-share fee.

How does a business consulting firm make money?

Preferred customers and clients are large corporate clients who can serve as “anchor clients.” These clients have deep pockets and a need for ongoing consulting. The hardest type of clients to keep are those that have little to no resources.

How much can you charge customers?

What you charge clients depends on who you have working for your firm and your experience in the industries you serve. In general, you can charge between $800 and $1,200 per hour for partner-level access. Managers in the firm typically charge clients between $600 and $900 per hour. Post-MBA consultants charge $400 to $600 per hour. Pre-MBA consultants charge $250 to $400.

Some business consulting firms charge clients a percentage of revenue or sales. For example, an anchor client might pay 10% to 20% or more of revenue for a consultant.

Clients usually pay for any additional expenses out of pocket (they are not included in the consulting fees).

How much profit can a business consulting firm make?

Some types of consulting pay more than others. A baseline profit margin should be no less than 10% to 12%.

Beyond that, it depends on the type of consulting your firm does.

For strategy work, aim for between 35% and 60% margins. Systems integration and process work should yield between 25% and 35% profits, up to 40%. Staff augmentation and outsourcing may only bring 10% to 30% profit margins to the firm.

How can you make your business more profitable?

Making your business more profitable is a simple matter of specialization and differentiation. Make your firm stand out. Never charge the lowest fees. In this industry, the higher the fee, the more competent you appear to be to prospects. At the same time, your advice and work must be worth the price.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your business consulting firm is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a business consulting firm. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Business Consulting Firm needs and how much it will cost you by reading our guide Business Insurance for Business Consulting Firm.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a business consulting firm

Marketing your consulting firm is best done through direct mail, online direct marketing, and referral marketing. Buy a mailing list of companies that have already used consulting services within the last 30 to 90 days. These companies are most likely to want to hire another consultant. Ask your list broker for average dollar amount spent on services and filter the list to include only buyers (called a “buyer’s list”).

Print up flyers and business cards and hand them out to local businesses. You may not get much work this way, but it gets your name out there.

Finally, go to networking events and trade shows to meet local businesses.

How to keep customers coming back

The best way to differentiate yourself from other competitors is to specialize. Consultant firms that work with all types of businesses rarely command the highest fees. Instead of being a general consulting firm, focus your efforts on one or two industries. It’s much harder to go this route, but the competition will be less and you’ll be able to charge clients more for your specialized knowledge.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is perfect for seasoned business owners or upper level managers who are looking for a career change. A business consulting firm must be experienced in business management, marketing, and team building and management. They must also understand how to generate revenue from a wide range of businesses and expand existing streams of income.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a business consulting firm?

Day-to-day activities of a business consultant include meeting with clients in person, via video conferencing application or services, and making recommendations to their clients. Most business consultants spend a majority of their day building business plans for clients and giving advice.

Scheduling and project management is a major part of the job also. Companies that provide business consulting need to be able to coordinate multiple schedules, since even small businesses can have several officers who need to be present for all meetings.

What are some skills and experiences that will help you build a successful business consulting firm?

A business consultant should have prior experience owning a business. It takes a lot of trust for a business owner to take guidance on how to run and manage their business. While not necessary, a Bachelor's degree is standard in the industry. Some companies will not hire consultants who do not have at least a Bachelor’s or Master’s in business administration.

Aside from degrees, various certifications help prove your legitimacy. For example, the Certified Healthcare Business Consultant helps establish a firm as specialists in the healthcare industry.

What is the growth potential for a business consulting firm?

Consulting firms are usually small, due to the nature of the business. This is not an industry that scales very well since the business owner is usually the one with the expertise required to make the business run. With that said, some consulting firms expand by hiring additional talent — managers or business owners who want to join the firm and take on clients.

The business owner may move into a managerial position or continue meeting with clients under this scenario.

Typically, a larger firm employs several consultants. If only one consultant exists (the founder), then the business expands by hiring support staff, including bookkeeping and accounting, HR, managers to oversee business operations, a CFO to manage the finances, and assistants to coordinate schedules.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a business consulting firm?

Get an “anchor client.” Anchor clients are loyal clients with significant financial standing that are committed to utilizing your services on a regular basis.They are also capable of providing a consulting business with up to 25% of its revenue.

It helps tremendously to first gain a lot of professional experience in the specific area in which you want to specialize as a business consultant. This will not only allow you to develop the necessary skills to offer a quality service, but it will also increase your legitimacy as a sought-after authority. For example, if you want to work as a financial consultant, you should have plenty of experience in the finance industry before reaching out to potential clients.

How and when to build a team

Building a team in this business is optional. Many consultants set up shop as one-owner firms and never grow beyond that. If you want to grow, consider hiring on additional management or experienced consultants when you exceed your maximum client load. Hire support staff at the same time to handle the additional paperwork and regulatory issues that will come with taking on employees.

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