How to Start a Cupcake Business

Cupcake shops can be structured in a number of different ways, depending upon the goals and business plan of the entrepreneur. They may involve a brick-and-mortar storefront, a delivery service, selling directly to other businesses like restaurants and shops, or a combination of all three. Retail and delivery businesses are currently leading the cupcake trend. What they all have in common, is the ability to bring a smile to their customer’s faces by way of the delectable baked treats they provide.

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Learn how to start your own Cupcake Business and whether it is the right fit for you.


Start a cupcake business by following these 10 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your cupcake business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Check out our How to Start a Business page.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a cupcake business?

You’ll first need to decide if you’d like to invest in a cupcake franchise or start your own cupcake business from the ground up. Yummy Cupcakes and Gigi’s Cupcakes both offer wonderful franchising opportunities. Take the time to consider your options and ensure you’re making a sound business decision; one that aligns with your overall vision for the company.

Start-up costs vary, depending upon your business model. Will you be offering cupcake delivery or a full-blown storefront? Will you work out of your home kitchen or are you envisioning an industrial kitchen? Below is a list of materials you’ll need, with actual cost ranging anywhere from $50,000 to $300,000.

  • Rental space, outfitted with all the necessities of a commercial kitchen
  • Baking equipment and kitchen gadgets
  • Ingredients
  • Website
  • Marketing and other standard business expenses
  • Accounting and CRM software applications for proper management of accounts

What are the ongoing expenses for a cupcake business?

Ongoing expenses include cupcake ingredients, packaging, and promotional items. If you have a storefront, you’ll also face the standard overhead costs of rent and utilities. If delivery is part of your business plan, budget for higher fuel and insurance costs, as well as vehicle payments and repair costs.

Who is the target market?

Perhaps the most important thing to consider when starting a cupcake business is the niche market that will make your cupcakes stand out from standard bakeries and other cupcake businesses. Niches include organic cupcakes, vegan products, and gluten free options. Once you’ve identified your target niche, you’ll have a better understanding of your preferred customer type, as well as how to market to them. The one thing they all share - their love of cupcakes.

How does a cupcake business make money?

Regardless of how you decide to structure the business, your profit will be made through the sale of each cupcake. Similar to donut shops, most offer special pricing for orders of a dozen or more cupcakes.

How much can you charge customers?

Pricing varies, depending upon location and demographic. Customers are paying almost $5/cupcake in New York, while $3.50 is the average in other parts of the country. Many bakers offer reduced prices for a dozen or more cupcakes. Keep your prices competitive and include all your expenses when crafting your price list.

How much profit can a cupcake business make?

There’s an opportunity to turn a real profit in the cupcake business; it all depends upon your vision and how much you’re willing to put into it. Some choose to maintain a small, mom-and-pop atmosphere, while others envision a franchise in their future. Those who have pursued the franchising path are currently multi-millionaires, while others are content with an annual profit of $35,000-$50,000.

How can you make your business more profitable?

The following are a few strategies you can implement to ensure a more profitable business:

  • Teach classes, where students learn how to bake and decorate cupcakes. Just don’t give away your secret recipes!
  • Offer additional baked goods such as cookies, cakes, and pies.
  • Coffee is a great addition to any cupcake shop.
  • Network with local party venues, wedding and party planners, and coffee shops.
  • Set up a “cupcake ATM,” which is a kiosk dedicated to the sale of cupcakes.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Cupcake Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

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STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your cupcake business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can start an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

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You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.

Small Business Taxes

Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).

You can learn more about small business taxes in these guides:

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.
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Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Open net-30 accounts

When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term "net-30," which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.

Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.

Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.

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Recommended: Read our guide on the best net-30 vendors so you can start building business credit now, so you never have to worry about cash flow in the future. Keep in mind that poor cash flow is the #1 reason businesses fail!

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Here is a resource from the Food and Drug Administration detailing the process of starting a food business.

State & Local Business Licensing Requirements

State permits and licenses are typically needed to operate a cupcake business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In addition, when selling food, you will need licensing from a local health department. All establishments serving food are required to pass a health inspection. Tips for faring well on a health inspection can be found here.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Other local licensing or regulatory requirements may also apply. For more information about local licenses and permits:

Certificate of Occupancy

If you plan to run this business out of a commercial kitchen, as many owners do, you will need a certificate of occupancy. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a business involved in food preparation.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a commercial kitchen:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your cupcake business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Learn more about General Liability Insurance.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Recommended: Learn what business insurance for your Cupcake Business will cost.

Business Insurance for
Cupcake Business

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

How to promote & market a cupcake business

Let the product speak for itself. Start baking and let everyone have a taste. Attach a business card to each cupcake. This gets the word out and, shares your contact information with those who show interest.

Put flyers up at local shopping malls and distribute them as mailers throughout your community. Attend local charity events and get listed as a sponsor - everyone loves a business that gives back to the community.

Network with event managers and wedding planners, as they’re in constant need of the product you carry. Advertise in food and business mailers, on local radio and TV stations, and list your business in all local directories. Join the [Cupcake Bakers Association] to receive industry tips and a featured listing on their website. Maintain an online presence on social media platforms such as Facebook and Instagram, where you can share specials and announce new products.

Go where your niche customers are. If you specialize in fresh ingredients, head out to the farmer’s market. This will help build your brand, gain a loyal following, and enable you to build relationships with other entrepreneurs in the community.

How to keep customers coming back

Building a customer base requires the perfect “recipe” - great taste, a variety of flavors, creative designs, and excellent customer service. To consistently appeal to your target demographic, ask for feedback. When you have a new product, ask them to be your taste-testers. Consider their input and tweak recipes accordingly. The interest you take in your customers will go a long way in ensuring positive word-of-mouth.

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Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.

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Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use.

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Recommended: Find the best phone system for your business; check out our review of the Best Business Phone Systems 2021.

Start A Cupcake Business In Your State

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Select your state below for an in-depth guide on completing each of these steps in your home state.

Is this Business Right For You?

Are you consistently assigned the task of bringing cupcakes to every family and friends event? Does everyone praise your baking skills? Have you ever thought about how wonderful it would be to be your own boss? If you answered “yes” to these questions, and genuinely enjoy the art of baking, starting a cupcake business might be your path to personal and professional freedom.

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Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

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What happens during a typical day at a cupcake business?

Your day will be centered around baking. Once you know your baking goals for the day, you’ll enter the kitchen and bake. After the cupcakes are ready, you’ll either display them in your shop or package them for delivery or pickup. The kitchen should be thoroughly cleaned and put back together in preparation for filling the next order. When not filling orders or stocking the shelves, most shop owners work on perfecting new recipes, flavors, and designs.

Downtime from baking is spent on light office duties. Books are balanced and inventory is restocked. Phone calls are returned and marketing strategies are tweaked and implemented. A cake shop owner’s day is long and active. But how fulfilling to see the pleasure on a customer’s face as they take a bite out of your creations!

What are some skills and experiences that will help you build a successful cupcake business?

While not a seasonal business, the market has become saturated with cupcake shops in the last few years. There’s still room for success, but this reality makes it a much more competitive market. A knack for baking and cupcake decorating is, obviously, a critical skill. But it takes much more than a great cupcake to succeed in this business.

Creativity and a natural ability to blend flavors, textures, and colors is important for long-term growth and success. Consumers want something special to represent their loved one’s celebrated event, or simply for a tasty treat to wash away a bad day. Whatever the occasion, they’re looking to you to deliver a product that is both delicious and memorable.

Running a successful cupcake shop isn’t just about being in the kitchen. It requires commitment and strong business management skills. Networking and an understanding of people and their confectionery needs is critical for long-term growth. It also means understanding you cannot do it all. At some point, you’ll need to hire outside help, which means letting go and delegating with confidence.

What is the growth potential for a cupcake business?

Most cupcake business owners start out small-scale. In fact, a vast majority of them work out of their home until they outgrow the space. But your business doesn’t have to be limited to a small, local business. Like Gigi Butler, founder of Gigi’s Cupcakes, there are multiple opportunities aspiring cupcake shop owners can pursue to grow their business on a national scale.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a cupcake business?

  • Due to a saturated market, storefront location is critical to your overall success. If your focus is on cupcake delivery, make sure your website is intuitive and user-friendly.
  • Invest in items on an as-needed basis.
  • Your success is defined by how consistently you produce quality products. When you find the perfect ingredient brand, stick with it.
  • Proper pricing is important. Find the right balance - you don’t want to undercut everyone else in the community, but you also need to avoid inflated prices.
  • To hit the sweet spot with pricing and ensure maximized profit, consider buying ingredients in bulk or from a wholesale distributor.
  • When starting out, select a few tried-and-true recipes.
  • Packaging is an important component, as it reflects your brand.

How and when to build a team

Many cupcake business owners start out with just friends and family assisting. As your business starts to grow, however, you’ll quickly realize you need a team. Many bakers have found success offering internships to culinary students. They receive the training and credits needed and you receive help at a bargain price.

No matter who you decide to add to your team, your success if contingent on everyone being on the same page. Hold regular meetings to ensure everyone is clear regarding your business goals, and that concerns, challenges, and feedback are discussed. Encourage employees to pursue specialized certifications and consider sponsoring them as they work towards their goals. If you invest in their future, they’ll invest in yours.

Next Steps

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