Business Overview

Day spas provide a relaxing atmosphere and a variety of treatments designed to refresh and rejuvenate. Some of the most common services offered by smaller day spas are facials, massages, manicures and pedicures, waxing, electrolysis, and aromatherapy. Larger day spas with more complex facilities are able to offer additional options such as body wraps, mud baths, or hydrotherapy treatments.

Who is this business right for?

This business is ideal for those who enjoy relating with people on a personal level to provide services that reduce stress, enhance beauty, and improve health.

What happens during a typical day at a day spa?

  • Hiring and training staff
  • Networking with professionally licensed service providers
  • Researching new products and ordering supplies
  • Developing and expanding a menu of services
  • Advertising and creating sales promotions

What is the target market?

Preferred customers are those who are enthusiastic about relaxation and holistic health practices and have sufficient funds to invest in health and wellness products and services. These customers will view your spa as both a necessary resource for rejuvenation and a special treat to occupy a day of leisure.

How does a day spa make money?

A day spa business makes money by charging customers for a variety of personal care products, treatments, and services. Products are purchased wholesale in quantity and resold at retail value. Services are priced at an hourly rate above that charged by the provider. Day spa businesses also make money by renting space to independent contractors that provide additional services.

What is the growth potential for a day spa?

Franchise opportunities exist for both large and small day spas. Additionally, it is possible to expand within a single location by offering additional services, hiring an outside professional such as a massage therapist, or undergoing construction to add private massage rooms, a sauna, or a pool.

Getting Started

What are some skills and experiences that will help you build a successful day spa?

  • Interpersonal communication skills are essential for understanding and meeting customers’ needs
  • Professional certification or license for cosmetology or massage
  • A thorough understanding of all treatments offered
  • The ability to educate staff and customers about new treatments and products
  • Artistic design and decoration skills to create an attractive and inviting environment

What are the costs involved in opening a day spa?

The cost of opening a day spa business depends on the type of day spa you want to open. A business license is required for opening any business, and some types of day spas require additional licenses and/or certifications. A number of day spa owners now provide mobile services to their clients, which means less monthly overhead for space rent. Many day spa owners also rent part of their space to independent contractors with their own equipment. In addition to space rent and the purchase of equipment and initial product inventory, creating the necessary ambiance for this type of business requires an additional $500 to $3000 for layout, design, and decoration. The Small Business Association offers many resources, including information on types of loans.

Read our day spa purchasing guide to learn about the materials and equipment you'll need to start a day spa, how much to budget, and where to make purchases.

What are the steps to start a day spa?

Once you're ready to start your day spa, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your day spa is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your day spa keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Should you consider joining a franchise?

Joining a day spa franchise can be a good option for entrepreneurs who prefer to use a proven model rather than start from scratch. While joining one can mean slightly higher initial costs and less control, a quality franchise offers great benefits such as initial and ongoing support, marketing assistance, and brand recognition.

Opening a day spa franchise typically requires $120,000-$800,000. Larger day spa franchises typically cost more, while more niche favorites often have lower startup costs.

Interested in joining a day spa franchise? Check out our favorites.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

Growing Your Business

How to promote & market a day spa

A website with a home page and pages for services, staff profiles, special offers, and contact information is a must. Most people choose and schedule day spa services online, many from their smart phones. Membership in professional associations is a great way to network with others in the industry while building a solid reputation within the wider community. Offering gift cards to local charities is another good way to highlight your spa’s positive contributions to both individuals and the community.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

In this business, creating an environment that is clean, safe, comfortable and relaxing is an important first step in attracting customers. Maintaining that environment requires good planning and a good cleaning crew. Offering special limited time promotions through Livingsocial or Groupon is also a good strategy. Research shows that marketing staff through employee biographies, personal connections and online recommendations results in stronger customer loyalty.

How and when to build a team

It’s important to build a team of associates from the beginning of your business venture. The success of a day spa depends on both the quality and the quantity of services it offers. Having a network of professionals to refer your customers to for services your own spa doesn’t provide, and vice versa, is essential. To succeed, this type of business requires a delicate balance between competition and cooperation.

Read our day spa hiring guide to learn about the different roles a day spa typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a day spa. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

If your facility features spa pools, you will likely need to be licensed by your state’s Department of Environmental Quality. For instance, Michigan’s DEQ extensively regulates recreational pools.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

In addition, certain local licensing or regulatory requirements may apply. For more information:

Release of Liability

You may also want to require clients to sign a waiver in order to avoid liability and potential lawsuits. Here is an example of a sample release form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your spa business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Cosmetology License

Depending on the kind of treatments offered and the location of your business, you may be required to obtain a cosmetology license or similar certification.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

Massage services are commonly priced in half hour increments with an hourly cost of between $65 and $85 dollars per hour. 55% of the service price commonly goes to the service provider. The cost of a pedicure can range from between $20 to $65. The cost of a facial can range from $50 to over $250, depending on the type of ingredients used and the length of time required. Most day spas offer a continuously changing variety of service packages that provide their customers with the opportunity to spend an entire day being pampered. For example, a $150 package may include a facial, a manicure, and a half-hour of therapeutic massage. Overall pricing fluctuates according to changes in the national and local economies, so it’s a good idea to research competitor’s prices regularly.

What are the ongoing expenses for a day spa?

  • The cost of liability insurance (approximately $250 annually)
  • Maintenance of equipment
  • Salaries
  • Space rent in commercial areas averages approximately $1.00 per square foot, but in larger metropolitan areas it can be as high as $2.50 or more. While a small in-home day spa can be operated with 300-500 feet, most day spas require 1000-2000 square feet or more. Parking space is also an important consideration.
  • Beauty supplies such as oils, lotions, facial masks, etc.

How much profit can a day spa make?

The average annual earnings of day spa owners is between $35,000 and $120,000. Small day spas can earn up to $100,000, while large spas offering more expensive equipment and services, such as hydrotherapy, saunas and mud baths, can earn much more.

How can you make your business more profitable?

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A good business plan can help increase your profit margin. Selling retail products that help define and reinforce your spa’s image can also generate significant income. Nutritional supplements and other health and beauty-related products should be arranged attractively in the reception area. Products such as water bottles with your spa’s name, logo, or slogan can provide inexpensive advertising as well as generate additional revenue. Networking with other service providers within the self-care industry, such as acupuncturists or reflexologists, will enable you to offer your customers a wider variety of services. Expanding your customer base can help attract a greater number of customers with differing needs.

Next Steps

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