Business Overview

Day spas provide a relaxing atmosphere and a variety of treatments designed to refresh and rejuvenate. Some of the most common services offered by smaller day spas are facials, massages, manicures and pedicures, waxing, electrolysis, and aromatherapy. Larger day spas with more complex facilities are able to offer additional options such as body wraps, mud baths, or hydrotherapy treatments.

Who is this business right for?

This business is ideal for those who enjoy relating with people on a personal level to provide services that reduce stress, enhance beauty, and improve health.

What happens during a typical day at a day spa?

  • Hiring and training staff
  • Networking with professionally licensed service providers
  • Researching new products and ordering supplies
  • Developing and expanding a menu of services
  • Advertising and creating sales promotions

What is the target market?

Preferred customers are those who are enthusiastic about relaxation and holistic health practices and have sufficient funds to invest in health and wellness products and services. These customers will view your spa as both a necessary resource for rejuvenation and a special treat to occupy a day of leisure.

How does a day spa make money?

A day spa business makes money by charging customers for a variety of personal care products, treatments, and services. Products are purchased wholesale in quantity and resold at retail value. Services are priced at an hourly rate above that charged by the provider. Day spa businesses also make money by renting space to independent contractors that provide additional services.

What is the growth potential for a day spa?

Franchise opportunities exist for both large and small day spas. Additionally, it is possible to expand within a single location by offering additional services, hiring an outside professional such as a massage therapist, or undergoing construction to add private massage rooms, a sauna, or a pool.