Business Overview

Dent removal can be done in a typical repair shop or it can be offered as a mobile service. Paintless Dent Removal is the most popular way to remove dents, which is typically inexpensive and highly effective.

Who is this business right for?

You will need an interest in and inherent talent for repair work. While it's not necessary to be a certified mechanic or body-work expert, it helps to have a strong base knowledge of the materials and tools it takes to get a car back to its original condition.

What happens during a typical day at a dent removal service?

Those in dent removal services may perform the following jobs in a day:

  • Intake processing
  • Dent repair
  • Continuing education for new cars/techniques
  • Advertising/marketing business
  • Tool maintenance

What is the target market?

If you’re looking to perform paintless dent removal (PDR), then your ideal customers are those who have minor dents (such as hail pockmarks). For those who want to offer full-scale services for larger dents, you’ll be catering to those in larger accidents as well. It's important for both you and your customers to know that not every dent can be repaired. Those that are too severe may need a total panel replacement.

How does a dent removal service make money?

Owners need to set their prices such that they cover their equipment, labor and rent costs. For more complicated repairs, customers can expect to pay more to account for the time and expertise necessary to fix the car.

What is the growth potential for a dent removal service?

Dents are common, regardless of the part of the country you live in. However, the rate of the accidents and natural disasters will likely stay the same throughout your career. To really grow your business, you’ll need to concentrate on building up loyal customers who tell other people about you, and who refuse to trust their car with anyone else. Those who start to outgrow their area can open other branches in different parts of their state.