Business Overview

Owning a flower shop typically involves renting a space from which you will sell floral arrangements. Owners purchase these arrangements at wholesale price and resell them to consumers for a profit.

Florists provide cut flowers and floral arrangements for all these occasions. They not only offer people beautiful flowers, but they help arrange flowers so they look good and make recommendations if customers aren’t sure of what to get.

Who is this business right for?

People who love flowers and have an eye for beauty are well-suited to open a flower shop business. The business involves a mixture of quiet hours, preparing flowers alone, and time meeting with customers. Because customers may come into a floral shop at any time of day, it’s difficult to run a floral business while working another day job.

What happens during a typical day at a flower shop?

The day-to-day activities of a flower shop business involve ordering, preparing and arranging flowers, helping customers select flowers and fulfilling customers’ orders. If delivery is offered, flowers also must be taken to customers.

What is the target market?

Most people purchase flowers for special occasions, and many people give flowers to others even when there isn’t a particular event. Customers who have a significant amount of discretionary income, however, have more to spend on flowers than those who have less discretionary income. Therefore, flower shop businesses can usually sell higher-priced flowers and arrangements to more affluent customers.

How does a flower shop make money?

A flower shop business makes money by charging its customers for flowers. A flower shop will sell individual flowers and arrangements.

What is the growth potential for a flower shop?

A flower shop business can be a small, one-person operation (that doesn’t offer delivery), or it can be a national chain with hundreds of locations. Some of the largest national operations sell flowers online only and don’t have physical stores.