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Your gift wrapping business may be located inside a large department store, appear as a pop-up cart in a mall during the holidays, or offer personalized services for corporate clients and weddings. Unique wrapping paper designs can be sold in rolls in your pop-up store or retail location.
Who is this business right for?
If you are always creating eye-popping packages by combining colorful and creative papers, ribbons, flowers, baskets, and bags, you may enjoy applying your gift wrapping skills to a business. It's a great add-on service for existing gift stores or as a seasonal service when everybody could use a little help making their holiday gifting easier.
What happens during a typical day at a gift wrapping business?
When you operate a gift wrapping business, you might be expected to:
- Create perfectly wrapped gifts in a wide variety of shapes and sizes
- Seek out suppliers who will provide unique wrapping supplies to you at a wholesale price
- Restock your supply of gift boxes, bags, and baskets
- Create new ideas on how to display a gift beyond a simple box and ribbon
- Work with local malls and department stores to reserve your gift wrapping space for the holiday season
- Promote your services through direct mail, print ads, targeted online ads, and social media interaction
- Build your visibility through fund raising activities with schools and other non-profit organizations
- Complete basic accounting procedures tracking your income and expenses
- Apply your creative flair to your marketing machine
What is the target market?
As a low-cost service, you need to develop volume in order to turn a real profit. Corporate clients may purchase the same object in bulk as gifts for all their clients, offering you a lucrative source for income as you save them time. If you are operating a gift-wrapping pop-up cart at the mall, your customers will include all age ranges and income levels. It is your skill for which they will pay.
How does a gift wrapping business make money?
Individuals or businesses will pay by the piece for you to wrap gifts they have purchased. You will purchase your wrapping supplies at wholesale rates and charge a premium for your service, resulting in a income for your company. Success is achieved when you ensure you are wrapping beautiful boxes and spending less on the supplies than you are charging.
What is the growth potential for a gift wrapping business?
If you develop a unique and recognizable wrapping design, you can build a brand for your gift wrapping business that can then be turned into a franchise. Your franchises can be positioned inside a chain of flower shops, gift shops, and popular wedding registries. However, it is also a great business that can maintain its small scale as the perfect source of extra income during popular gift-giving holiday periods.
What are some skills and experiences that will help you build a successful gift wrapping business?
Yes, you will need to know how to wrap boxes, bags, and oddly shaped items so that they appear professionally wrapped. You may wish to take a wrapping design class to further hone your skills. Besides that, you should have basic accounting knowledge, an eye for combining colors and patterns, and a desire to expand your customer base through personal contact. You will need to develop your knowledge and use of online and traditional marketing outlets.
What are the costs involved in opening a gift wrapping business?
If you are planning on working primarily out of pop-up cart locations, you will need a point-of-sale system and an initial supply of your gift wrapping essentials. You may wish to invest in a portable wrapping station/table as well as marketing materials that you can hand out to potential customers. You will need reliable transportation that will fit all your equipment. For this seasonal approach to this business, you should expect to invest $5,000 to $10,000 dollars up front. If you are opening up a permanent location inside another store, you may need $20,000 in order to include proper furniture and displays for your retail space.
What are the steps to start a gift wrapping business?
Once you're ready to start your gift wrapping business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:
- Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
- Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your gift wrapping business is sued.
- Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
- Open a business bank account. A dedicated checking account for your gift wrapping business keeps your finances organized and makes your business appear more professional to your customers.
- Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
- Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
- Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
- Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
- Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Select your state below for an in-depth guide on completing each of these steps in your home state.
What are some insider tips for jump starting a gift wrapping business?
Everybody sells gift wrap. When starting out on your own, you'll need to offer a final product that can't be found anywhere else, such as a trademark bow, snack, or mini-stuffed toy. High-traffic areas at malls provide the most exposure and opportunities to attract your next customer. Make sure that you always have a flyer or business card on hand to give out to interested parties. Seek out different gift wraps and work with small companies looking to expand their market in order to give your gifts that extra special touch that can't be found at the local bargain store.
How to promote & market a gift wrapping business
Timing is essential when you are ready to launch. If you start promoting your services in August, not as many customers will be looking for your help and by October you will have wasted your start-up advertising dollars. Start releasing your marketing material near the end of October before the holiday wrapping season begins. Use direct mail and billboards to build awareness of your brand. Reach out to local businesses personally offering to help them out of that massive wrapping task at the beginning of November. Ensure your business cards are colorful and clearly represent the look and design of your wrapping services.
Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.
How to keep customers coming back
Location and pricing will determine your ability to attract your new customers. While you may be using expensive papers, most mall shoppers are not going to want to pay too much to get Dad's T-shirt wrapped. Price your services reasonably and offer add-ons such as danglers, balloons, embossed greeting cards, or foil wrapping for an added cost. You will see return business in the spring when you deliver a box or basket that generates excitement and praise.
How and when to build a team
If you are wrapping gifts for a single client, you won't be needing an extra pair of hands. However, when you're running that center table at the mall, you may need to train a few helpers to duplicate your designs a desirable boxes.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a gift wrapping business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:
- Check with your town, city or county clerk’s office.
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
How much can you charge customers?
You can charge as much as $30 to $50 for extra large gifts destined to become the centerpiece of a gift table for a holiday or wedding as a personalized service at a customer's home. When wrapping the mounds of gifts at the mall, expect to earn between $3 and $10 per package, depending on its shape, size, and extra decoration.
What are the ongoing expenses for a gift wrapping business?
Your supplies of paper, scissors, tape, etc. will need to be replenished on a regular basis. If you are operating an actual storefront, there will be lease, utility, and other maintenance costs involved. Your van should also be considered as part of your business expenses.
How much profit can a gift wrapping business make?
For a professional gift wrapper providing full-time services for weddings and corporate clients, you can build a business that brings in $40,000 per year. If this is a seasonal enterprise at a shopping center expect to clear $100 to $200 per day in profit
How can you make your business more profitable?
Your wrapping paper will be your major expense. Seek out wholesalers offering quality papers at the lowest possible price to reap the highest profit.