Business Overview

Your gift wrapping business may be located inside a large department store, appear as a pop-up cart in a mall during the holidays, or offer personalized services for corporate clients and weddings. Unique wrapping paper designs can be sold in rolls in your pop-up store or retail location.

Who is this business right for?

If you are always creating eye-popping packages by combining colorful and creative papers, ribbons, flowers, baskets, and bags, you may enjoy applying your gift wrapping skills to a business. It's a great add-on service for existing gift stores or as a seasonal service when everybody could use a little help making their holiday gifting easier.

What happens during a typical day at a gift wrapping business?

When you operate a gift wrapping business, you might be expected to:

  • Create perfectly wrapped gifts in a wide variety of shapes and sizes
  • Seek out suppliers who will provide unique wrapping supplies to you at a wholesale price
  • Restock your supply of gift boxes, bags, and baskets
  • Create new ideas on how to display a gift beyond a simple box and ribbon
  • Work with local malls and department stores to reserve your gift wrapping space for the holiday season
  • Promote your services through direct mail, print ads, targeted online ads, and social media interaction
  • Build your visibility through fund raising activities with schools and other non-profit organizations
  • Complete basic accounting procedures tracking your income and expenses
  • Apply your creative flair to your marketing machine

What is the target market?

As a low-cost service, you need to develop volume in order to turn a real profit. Corporate clients may purchase the same object in bulk as gifts for all their clients, offering you a lucrative source for income as you save them time. If you are operating a gift-wrapping pop-up cart at the mall, your customers will include all age ranges and income levels. It is your skill for which they will pay.

How does a gift wrapping business make money?

Individuals or businesses will pay by the piece for you to wrap gifts they have purchased. You will purchase your wrapping supplies at wholesale rates and charge a premium for your service, resulting in a income for your company. Success is achieved when you ensure you are wrapping beautiful boxes and spending less on the supplies than you are charging.

What is the growth potential for a gift wrapping business?

If you develop a unique and recognizable wrapping design, you can build a brand for your gift wrapping business that can then be turned into a franchise. Your franchises can be positioned inside a chain of flower shops, gift shops, and popular wedding registries. However, it is also a great business that can maintain its small scale as the perfect source of extra income during popular gift-giving holiday periods.