Start a gift wrapping business by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your gift wrapping business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a gift wrapping business?
If you are planning on working primarily out of pop-up cart locations, you will need a point-of-sale system and an initial supply of your gift wrapping essentials. You may wish to invest in a portable wrapping station/table as well as marketing materials that you can hand out to potential customers. You will need reliable transportation that will fit all your equipment. For this seasonal approach to this business, you should expect to invest $5,000 to $10,000 dollars up front. If you are opening up a permanent location inside another store, you may need $20,000 in order to include proper furniture and displays for your retail space.
What are the ongoing expenses for a gift wrapping business?
Your supplies of paper, scissors, tape, etc. will need to be replenished on a regular basis. If you are operating an actual storefront, there will be lease, utility, and other maintenance costs involved. Your van should also be considered as part of your business expenses.
Who is the target market?
As a low-cost service, you need to develop volume in order to turn a real profit. Corporate clients may purchase the same object in bulk as gifts for all their clients, offering you a lucrative source for income as you save them time. If you are operating a gift-wrapping pop-up cart at the mall, your customers will include all age ranges and income levels. It is your skill for which they will pay.
How does a gift wrapping business make money?
Individuals or businesses will pay by the piece for you to wrap gifts they have purchased. You will purchase your wrapping supplies at wholesale rates and charge a premium for your service, resulting in a income for your company. Success is achieved when you ensure you are wrapping beautiful boxes and spending less on the supplies than you are charging.
How much can you charge customers?
You can charge as much as $30 to $50 for extra large gifts destined to become the centerpiece of a gift table for a holiday or wedding as a personalized service at a customer's home. When wrapping the mounds of gifts at the mall, expect to earn between $3 and $10 per package, depending on its shape, size, and extra decoration.
How much profit can a gift wrapping business make?
For a professional gift wrapper providing full-time services for weddings and corporate clients, you can build a business that brings in $40,000 per year. If this is a seasonal enterprise at a shopping center expect to clear $100 to $200 per day in profit
How can you make your business more profitable?
Your wrapping paper will be your major expense. Seek out wholesalers offering quality papers at the lowest possible price to reap the highest profit.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Gift Wrapping Business Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your gift wrapping business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a gift wrapping business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:
- Check with your town, city or county clerk’s office.
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market a gift wrapping business
Timing is essential when you are ready to launch. If you start promoting your services in August, not as many customers will be looking for your help and by October you will have wasted your start-up advertising dollars. Start releasing your marketing material near the end of October before the holiday wrapping season begins. Use direct mail and billboards to build awareness of your brand. Reach out to local businesses personally offering to help them out of that massive wrapping task at the beginning of November. Ensure your business cards are colorful and clearly represent the look and design of your wrapping services.
How to keep customers coming back
Location and pricing will determine your ability to attract your new customers. While you may be using expensive papers, most mall shoppers are not going to want to pay too much to get Dad's T-shirt wrapped. Price your services reasonably and offer add-ons such as danglers, balloons, embossed greeting cards, or foil wrapping for an added cost. You will see return business in the spring when you deliver a box or basket that generates excitement and praise.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Start A Gift Wrapping Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
If you are always creating eye-popping packages by combining colorful and creative papers, ribbons, flowers, baskets, and bags, you may enjoy applying your gift wrapping skills to a business. It's a great add-on service for existing gift stores or as a seasonal service when everybody could use a little help making their holiday gifting easier.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a gift wrapping business?
When you operate a gift wrapping business, you might be expected to:
- Create perfectly wrapped gifts in a wide variety of shapes and sizes
- Seek out suppliers who will provide unique wrapping supplies to you at a wholesale price
- Restock your supply of gift boxes, bags, and baskets
- Create new ideas on how to display a gift beyond a simple box and ribbon
- Work with local malls and department stores to reserve your gift wrapping space for the holiday season
- Promote your services through direct mail, print ads, targeted online ads, and social media interaction
- Build your visibility through fund raising activities with schools and other non-profit organizations
- Complete basic accounting procedures tracking your income and expenses
- Apply your creative flair to your marketing machine
What are some skills and experiences that will help you build a successful gift wrapping business?
Yes, you will need to know how to wrap boxes, bags, and oddly shaped items so that they appear professionally wrapped. You may wish to take a wrapping design class to further hone your skills. Besides that, you should have basic accounting knowledge, an eye for combining colors and patterns, and a desire to expand your customer base through personal contact. You will need to develop your knowledge and use of online and traditional marketing outlets.
What is the growth potential for a gift wrapping business?
If you develop a unique and recognizable wrapping design, you can build a brand for your gift wrapping business that can then be turned into a franchise. Your franchises can be positioned inside a chain of flower shops, gift shops, and popular wedding registries. However, it is also a great business that can maintain its small scale as the perfect source of extra income during popular gift-giving holiday periods.
Not sure if a gift wrapping business is right for you? Try our free Business Idea Generator and find your perfect idea.
TRUiC's YouTube Channel
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a gift wrapping business?
Everybody sells gift wrap. When starting out on your own, you'll need to offer a final product that can't be found anywhere else, such as a trademark bow, snack, or mini-stuffed toy. High-traffic areas at malls provide the most exposure and opportunities to attract your next customer. Make sure that you always have a flyer or business card on hand to give out to interested parties. Seek out different gift wraps and work with small companies looking to expand their market in order to give your gifts that extra special touch that can't be found at the local bargain store.
How and when to build a team
If you are wrapping gifts for a single client, you won't be needing an extra pair of hands. However, when you're running that center table at the mall, you may need to train a few helpers to duplicate your designs a desirable boxes.