Business Overview

A healthy fast food restaurant serves nutritious food and beverages in a timely manner. This type of business is quickly gaining market share from traditional fast food restaurants as the healthy variety improves consumer well-being. Such nutritious food is offered at low prices, served rapidly and satiates cravings without compromising physical health.

Who is this business right for?

If you are looking for a way to improve the eating habits and consequently, the health of those in your community, start a healthy fast food restaurant. This is your chance to alter the way people eat, reduce sickness, combat cancer and generally improve the human condition. A healthy fast food restaurant is also ideal for those who have culinary skills, an interest in human health and a passion for delicious but nutritious food.

What happens during a typical day at a healthy fast food restaurant?

Customers place orders, wait a brief period of time for their food to be made and served and enjoy a satisfying meal. Healthy fast food restaurant employees take customer orders, prepare food, cook food, serve customers and clean the facility. Managers delegate work to cashiers, cooks, the maintenance crew, and custodians. Marketing professionals and accountants handle the advertising and financial aspects of the business. The owner oversees each of these employee groups, researches possible additions to the menu, changes recipes, modifies prices, and establishes/manages relationships with suppliers.

What is the target market?

The target market is individuals who are health-conscious yet do not have the time or skill necessary to make delicious food at home. These individuals tend to be busy full-time workers who are looking for a quick meal after leaving work, heading home from the gym and so on. These individuals tend to be young, well-educated and savvy about the nuances of health and nutrition. Shape your menu so it appeals to this demographic and you will enjoy a steady stream of customers.

How does a healthy fast food restaurant make money?

This business makes money by selling high-quality, delicious and nutritious food and beverages to customers.

What is the growth potential for a healthy fast food restaurant?

This is the best time to start a healthy fast food restaurant business. People are looking for healthy alternatives to traditional fast food offerings. If your employees can make and serve tasty food in little time, your business will thrive. If your business is especially successful, you can expand operations across the country or even the world. The growth potential is truly limitless.