Business Overview

Many people will, at some point in their life, need help with basic daily tasks. Simple things, like cooking, shopping, cleaning and going to appointments, can be challenging for elderly seniors, people with chronic medical conditions and patients recovering from surgery. A home care business helps people who need living assistance. In many cases, the services that a business provides are crucial to keeping clients in their homes.

While home care businesses help people of all ages, many of their clients are seniors. As the Baby Boomer generation ages, the industry is expected to grow significantly. The Bureau of Labor Statistics predicts 17 percent job growth for nursing assistants and 38 percent growth for home health aides through 2024, both of which are “much faster than average.” (Not all home care business owners have these certifications, but many people with these certifications work within the industry.)

Who is this business right for?

Anyone who is interested in helping others may be well-suited for starting a home care business. Business owners often spend a lot of time with their clients, and being able to build relationships is important. Patience and compassion are also vital, as some clients may be difficult to work with at times.

Additionally, business owners should be self-disciplined and organized. They’re often expected to help with multiple tasks that have to be prioritized.

What happens during a typical day at a home health care business?

Home care business owners spend much of their time with clients. A single visit may entail any of the following:

  • Preparing meals
  • Basic cleaning
  • Running errands
  • Taking your client to appointments and social engagements

Some business owners also help with basic hygiene and/or provide simple medical services. Doing this type of work usually requires specialized certifications.

As a home care business grows, the owner’s responsibilities typically transition to more administrative tasks. They’ll spend more time finding and managing assistants and aides, and less time working directly with clients.

What is the target market?

A home care business’ ideal client is someone who wants to continue living on their own but needs help with basic tasks. This may be:

  • An elderly senior who wants to remain in their home rather than assisted living
  • A patient who recently had surgery and would like to recover in their own house
  • Someone who has a medical condition and needs someone who can help with basic tasks (possibly while another service provides medical assistance)

Additionally, clients sometimes also need some savings, because home care isn’t always covered by medical insurance.

How does a home health care business make money?

A home care business makes money by charging clients an hourly rate on a fixed weekly schedule. Some businesses also offer clients a live-in service for a fixed monthly fee.

What is the growth potential for a home health care business?

A home care business may be a small, one-person operation, or it can have several aides serving a city or geographic region.