Business Overview

A home theater installation business specializes in setting up the assorted audio and video equipment for individual home theaters. Many such businesses branch out and offer their services to organizations such as schools, businesses, universities, and churches that may also need such specialized assistance. In this way, such a business can almost immediately assert itself as a vital component of the community.

Who is this business right for?

Obviously, this business is great for individuals who have a love and an aptitude for setting up things like big screen TVs and surround sound theater systems. It's also good for a “people person,” as you will be working with members of every demographic within your community. Finally, it's good for those who often shop for these kinds of materials online: being able to make recommendations for where customers can buy equipment they want at competitive prices can really help set your business apart.

What happens during a typical day at a home theater installation business?

With luck, most of your days will be spent inside customer's homes, and you will be installing everything they require. Time not spent doing this may be spent advertising your business, communicating with customers (or prospective customers), and possibly ordering and receiving equipment for customers.

What is the target market?

While you will appeal to many demographics, your target market will typically be men in their mid to late thirties. This is a demographic that is likelier to be settling into a permanent home and have enough disposable income to set this up, possibly as part of a “man cave.”

How does a home theater installation business make money?

Typically, you will make money by charging fixed fees for particular services (such as mounting a flat screen TV, setting up a stereo, and so on). You may consider offering “bundles” that allow customers who need a variety of services to save money.

What is the growth potential for a home theater installation business?

The growth potential for this business is modest, with the Bureau of Labor Statistics estimating that the broader field of broadcast and sound engineer technicians to grow by seven percent between 2014 and 2024.