Start a hot sauce business by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your hot sauce business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
STEP 1: Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How long it will take you to break even?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a hot sauce business?
A hot sauce business can be started for relatively little. Business owners need a place to make and bottle their sauce.
They can keep this expense low, however, by using their own kitchen or finding a commercial kitchen that doesn’t cost much to rent. (Owners should check with their health department to find out what the requirements for preparing sauces at home are.)
Other startup expenses include packaging and ingredient costs. These are generally low, but business owners should keep them in mind when designing their sauces. Custom packaging usually isn’t an option for owners who have limited funds. When selecting ingredients to use in a recipe, owners need to remember that fresh ingredients may taste great but can be expensive. (Also, they may not be available year-round.)
What are the ongoing expenses for a hot sauce business?
The ongoing expenses for a hot sauce business include the cost of a commercial kitchen, ingredients, and supplies.
Once a business grows, it may choose to have bottles prepared by a co-packer. This costs more than bottling yourself. Most businesses only make this transition once their volume supports co-packing, though.
Who is the target market?
A hot sauce business’ ideal customer is someone who likes hot sauces and has some discretionary income. Such a customer might be interested in trying a new hot sauce, and they’ll have enough money to pay for a premium sauce.
How does a hot sauce business make money?
A hot sauce business makes money by selling bottled hot sauce. Bottles may be sold individually to customers or wholesale to retailers. Some businesses also offer larger bottles for food service businesses.
How much can you charge customers?
Many hot sauces sell for around $5 per bottle. Some specialty ones command higher prices. They usually remain less than $10 per bottle, though.
How much profit can a hot sauce business make?
Some hot sauces businesses are extremely profitable. Businesses that get their sauce into national retailers can bring in six- and seven-figure revenues each year.
How can you make your business more profitable?
A hot sauce business can increase its revenue by offering other types of sauces and products. Many businesses also make barbecue sauces. Some sell t-shirts, hats, and other company branded items. The hot sauce niche has an almost cultish following, so these types of products can sell fairly well.
What will you name your business?
Choosing the right name is very important. Read our detailed guide on how to name your business. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.
After registering a domain name, consider setting up a professional email account (@yourcompany.com). Google's G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more. Try it for free
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC prevents you from being personally liable if your hot sauce business is sued. There are many business structures to choose from including: Corporations, LLC's, and DBA's.
Form Your LLC
Read our Guide to Form Your Own LLC
Check out the Top Business Formation Services from our friends at StartupSavant.
You should also consider using a registered agent service to help protect your privacy and stay compliant.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Find the right bank for you, read our review of the Top 5 Banks for Your Small Business
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
Federal Business Licensing Requirements
There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a hot sauce business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A hot sauce business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a hot sauce business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your hot sauce business will be in compliance and able to obtain a CO.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspection
To avoid liability and potential lawsuits, hot sauce businesses with extremely hot sauces such as the “Flashbang” sauce at Pepper Palace should have their clients sign waivers.
STEP 7: Get Business Insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
How to promote & market a hot sauce business
How a hot sauce looks will determine whether customers pick it up off a retailer’s shelf. Therefore, it’s important to think about all aspects of a hot sauce’s appearance. Everything from the color of the sauce to the size and shape of the bottle should be considered. The label’s design is also important.
How to keep customers coming back
A hot sauce business can distinguish itself by specializing in a particular type of hot sauce. For instance, a business might offer a hot sauce that’s:
- made from regional ingredients
- all-natural or organic
- ethnically inspired
STEP 9: Establish your Web Presence
A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Start A Hot Sauce Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
Anyone who has a great hot sauce recipe may like running a hot sauce business. People who have good recipes usually are passionate about hot sauce, and a recipe that family and friends rave over might have commercial appeal.
What happens during a typical day at a hot sauce business?
A hot sauce business owner spends a lot of time making and bottling their hot sauce. When not producing or shipping hot sauce, they may clean, order ingredients and supplies, pay bills, and look for new customers.
What are some skills and experiences that will help you build a successful hot sauce business?
Starting a hot sauce business requires having a good hot sauce recipe.
Business owners usually work themselves into this business. Most have a recipe they make for family and friends that’s popular. They then refine this recipe until it’s perfect.
Business owners who don’t already have a recipe can learn to make hot sauce. CourseHorse offers a class on the subject, Hot Sauce Done Right.
Business owners may be able to find all the information they need online and in books, though. Several sites have good tutorials on making hot sauces:
What is the growth potential for a hot sauce business?
A hot sauce business can be a local, one- or two-person operation. Or, it can grow to become a national or international company. Clancy’s Fancy Hot Sauce in Ann Arbor, Michigan is an example of a regional hot sauce business. Pepper Palace is a larger hot sauce company with outlets throughout the country.
TRUiC's YouTube Channel
For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe below to view later.
Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a hot sauce business?
Business owners can jumpstart their hot sauce business by partnering with a restaurant to create a hot sauce. Paying a restaurant to use the restaurant’s name may decrease a business’ profits slightly. If a restaurant uses and advertises the sauce, though, their patrons will be an easy potential market to reach.
If a restaurant won’t agree to regularly use a hot sauce, they might be willing to use it in a dish that’s prepared for a festival or cooking competition. For example, a restaurant might use a business’ hot sauce in a chili. Then, the chili may be entered into a cookoff. A winning recipe can bring the restaurant a lot of attention, and an award can immediately increase the reputation of a startup hot sauce business.
How and when to build a team
Most hot sauce businesses start out as one- or two-person operations. Business owners usually hire employees only after their business’ revenue will support an employee’s wages.